Content Strategist - Bengaluru, India - VARITE INDIA PRIVATE LIMITED
Description
Duties:
- Adobe Express is at a pivotal point; we are reaching millions of communicators around the globe with an allinone creative tool that enables anyone to stand out.
- Lead, develop and codify the approach to scale Adobe Express' highly differentiated, market relevant content across India.
- Instill deep passion for accessible design and inclusivity by demonstrating care and curiosity for people from all walks of life, heritages, languages, and abilities. You will shape content strategies to meet the diversity of global needs that surface.
- Develop and sustain playbooks and strategies that ensure quality at scale. In collaboration with global leads, vendors and designers, you will help to steer regional content in a way that is highquality and expedient.
- Ensure content quality with clear documentation and standards; ensure that content tagging, search and discovery requirements are upheld in how content is delivered.
- Are passionate about typography, layout, and graphic design. You will show rather than tell to move a conversation or idea forward, and you are visually attuned to style, trends, and evergreen aspects of content and culture in India.
- Give excellent feedback that strengthens the creative capacity of those around you in open and clear ways.
- Plan, lead and update extensive schedules and calendars to ensure projects, briefs and content are moving forward and meeting targets.
Skills:
- 5+ years of proven experience in graphic design, content strategy, branding, or social campaign creation
- A deep understanding of the nuances of culture, language, design standards and trends in India
- Excellent communicator of design standards
- Champion for the tone and voice of the customer, and trends that are specific to India
- You are a detailed planner and able to straddle multiple largescale projects
- Excellent written, verbal communication skills in English, Hinglish, Hindi and/or other Indian languages.
- A strong portfolio that showcases your best visual and content work
Education:
- Experience with, and a point of view on, creative tooling and social media with a strong passion for the creative potential in everyone
- Experience in content strategy efforts in a product that is simple and fun to use while staying true to the powerful capabilities Adobe is known for
- A degree in a UX/graphic designrelated field, contentfirst product experience, or comparable work experience
Required Skills:
ADOBE PHOTOSHOP, GRAPHIC DESIGN, BRANDING
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