Research Executive - Mumbai, India - NielsenIQ

NielsenIQ

Verified Company

Mumbai, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Description:

ABOUT THIS JOB
We won't say we can predict the future, but our team of Market Research Analysts gets pretty close. This role combines data analysis and client consultation from the start, with plenty of room for growth. You find the stories behind scatter plots and help clients determine which products to launch. Your insights will influence decisions for some of today's leading global companies.

RESPONSIBILITIES

Managing clients and their respective projects custom research team in matters of market research based on experience in one or more sectors (financial services; media, telecom & technology, energy, etc.)
Reporting to a project lead, you will be responsible for the successful execution of customized qualitative studies, including project costing, questionnaire design, project management and execution, analysis and report writing.

Client Management

Managing clients and their respective projects from beginning to end, including making actionable recommendations to support key business objectivesConsistently exceeding client expectations from project inception through completion

Project Management

Successfully manage multiple projects simultaneously, all in different design/analysis stages
Proactively anticipating, troubleshooting, overcoming, and/or escalating challenges to your project lead in a timely manner
Coordinating project task activities between your project team and internal support/operations team(s)
Consulting (Questionnaire Design, Analysis, Reporting & Writing)
Assist in the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs; including assisting with costing structure, methodological design, analytical framework, etc.
Designing questionnaires/focus group screeners/interview guides to meet the specific or unique client objectives
Synthesis and communication of both primary and secondary research findings into actionable insights according to the client's objectives
Full reporting and analysis (via PowerPoint): Interpreting and analysing multivariate data, drawing insightful conclusions and providing recommendations, where applicable.
Provide "in office" research, administrative and operational support to senior staff
Be directly accountable for work conducted for their nominated clients in terms of analyses, charting, etc and perform quality checks on all reports for alignment to request, accuracy and correctness.

A LITTLE BIT ABOUT YOU

Experience in Automotive / Service / FMCG/Tech
Experience in Primary Qualitative Market Research with practical knowledge of research methodologies like Focus group discussions, direct interviews and ethnographic research would be preferred.
Strong Client Focus and Proactiveness
Strong interpersonal skills
Very Good Influencing & Persuading Skills
Has experience of developing and managing client relationships.
Expert knowledge of research techniques and methodologies
Keen observer and takes interest in macro cultural shifts and trends.
Any published thought leadership paper would be an added advantage.

Qualifications:

MA in Psychology/Sociology/Philosophy/Social Anthropology or MBA in Marketing
2 to 4 years' experience in Qualitative Consumer Insights role
Working knowledge of statistics and multivariate analysis

Additional Information

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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