Executive - Channel - Wada, India - Hindustan Coca-Cola Beverages

Hindustan Coca-Cola Beverages

Verified Company

Wada, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

JOB DESCRIPTION

Objective:
To plan and drive implementation of all channel related activities like placement of activation elements, promotional activities, key account development in order to better understand and serve the needs of the customer in each channel

Title:
Executive - Channel

Function:
Commercial

Work Location:
Mumbai

Responsibilities:

Channel Programs

Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
Ensure outlet activation execution as per RED standards
Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
Planning of standard approved activation elements & other marketing collaterals
Execution and portfolio management as per the plan shared

Across depots & distributors

Execution of local initiatives
Tracking of systems and evaluation process
Local Initiatives to scale up the national/regional program
Analysis and Reporting
Activation as per RED / DEEP RED to do list.
Identify gaps & growth opportunities in various channels as per PITA model
Tracking of competition activities

Ensure activation in market through analysis RSA data

Supervises:
None

Direct Reports:
None

Grade (Internal Reference):

Geographical Scope:
Mumbai

Reports To:
Area Channel Manager/Channel Manager

Key Customers:

Internal Customers:
Sales Team at the Unit, Finance, RTM

External Customers:
Vendors, Suppliers, Distributors, Key Accounts, Agencies, Customers

Job Requirements:

Qualifications:
M.B.A.

Experience: 2-5 years of specialized experience in Channel

Functional Skills: