Social Media Executive - Thane, India - Impulse Digital

Impulse Digital

Verified Company

Thane, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities:

Develop a robust social media strategy to boost following and visibility across various platforms
Identify and define the most important social media KPIs and monitor them regularly
Create a monthly social media calendar with relevant special days, hashtags, and occasionspecific campaigns
Organic performance and consultation: Consistently measure the performance of each social channel, make timely adjustments to improve performance and work crossfunctionally as an informed consultant to make relevant recommendations to editorial strategy
Study and analyze the insights to finetune the social media strategy for more reach and higher engagement
Work in parallel with the performance marketing team on social media platforms to help optimise the campaign to deliver better results
Prepare and submit monthly reports to clients, covering various parameters including performance, reach, engagement, and ROI
Keep track of the latest trends, hashtags, and developments on social media and use it to create content and improve overall performance
Manage and oversee the creation of highquality content both written and visual for the social media platforms
Platform experience and channel ownership: Lead what the visual look and feel of each platform looks like, the tone of voice and daily editorial optimisation
Audience Strategy: Social audience evaluation and segmentation across the brand's social media presence. Identify key cohorts of audiences and devise a "goto" strategy to grow and scale these groups. The strategy will include a communication strategy on how to speak to these audiences and their content preferences. Engage, retain and grow audience on social channels

Required Qualifications:

Upto 1 year experience in a digital agency, preferably in social marketing or digital communications agency with a proven track record of managing social media
Handson experience in social media data analysis using platformspecific tools as well as other analytics tools
Excellent English communication and presentation skills, both verbal and written
Excellent interpersonal and customerfacing skills
Ability to keep up with the latest advancements in the domain

Salary:
₹10, ₹20,426.40 per month

Benefits: