Digital Marketing - Mohali, India - Versatile India Services Pvt. Ltd.

Deepika Kaur

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Deepika Kaur

beBee Recuiter


Description

Key Responsibilities:


  • Brand Management and Advertising/Website maintenance/Off site SEO
  • Liaising with digital marketing team
  • Learning & Development as a leader to upscale as Sr. Manager
  • Digital Marketing.
  • Brand Management and Advertising /Website Maintenance/Off site SEO
a) Establish greater awareness about the business, building brand focus and handling appropriate media selection for advertising new initiatives.

b) Manage development of creative material for branding exercise to assure correct presentation of the brand's trade, positioning, features and benefits.

c) Develop and implement brand positioning strategy; manage advertising agency relationships.

d) Liaise with various functions across the Institute to devise and execute various promotional activities.

e) Fix Dead Links and Errors.

f) Test Browser Compatibility.

g) Website Content Update.

h) Optimizing copy and landing pages for search engine optimization.

i) Performing ongoing keyword research including discovery and expansion of keyword opportunities.

j) Researching and implementing content recommendations for organic SEO success.

k) Research and analyze competitor links.

l) Develop and implement link building strategy

m) Changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

n) Blog Submission, Directory Submission, Social bookmarking, Web 2.O & profile Creation for backlink creation.

o) Webmaster tool and Google Analytics optimization.

p) Google My Business Pages optimizations.

  • Liaising with digital marketing team
in house/extended

a) Work with designers & Content Writer to create and publish social media posts, blogs& captions.

b) Monitor social media metrics to optimize future performance

c) Stay up-to-date with social media trends, technologies, laws, and best practices

d) Respond to and engage with user comments and messages

e) Establish an effective presence on social media sites.

f) Develop and maintain social media profiles on Facebook, Instagram, LinkedIn, Twitter, Pinterest&Tumblr.

g) Regular posting and monitoring of updates.

Cultivate a cohesive, creative, and comfortable working environ


Job Types:
Full-time, Regular / Permanent


Salary:
₹20, ₹40,000.00 per month


Schedule:

  • Day shift

Ability to commute/relocate:

  • Mohali, Punjab: Reliably commute or planning to relocate before starting work (required)

Education:


  • Bachelor's (preferred)

Experience:


  • Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)


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