Content Marketer - Bengaluru, India - Capillary Technologies
Description
We are looking for a Content Writer to build, plan & execute a written content- to expand our company's digital footprint and awareness.
Responsibility:
- Content creation and distribution
- Reporting & analytics
- Keep an eye on the traffic and build strategies to increase the web traffic.
- You'll collaborate with designers, demandgen, sales, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- You'll be the expert on use cases, personas, and competitors in the market. You must have domain expertise to develop positioning, messaging, and content that differentiates Capillary.
- Selfstarter, a collaborator, a strategic thinker who is adaptable
Your day-to-day Activities
- Create compelling content like sales playbooks, blog content, and industry reports
- Strategizing, trendspotting topics, and executing the content plan, including
- Understand buyer personas and influencers who they are, challenges their
- Understand and support sales channels; create and deliver effective sales
- Ability & experience in producing content for the web specifically, as well as
Job Requirement
- 25 years of experience in MarTech with Proven experience in marketing to
- Experience working in a startup and a multinational company environment.
- Experience in writing for the US markets is a must.
- Proven ability to learn, understand and communicate the underlying technology of the products.
- Should be able to ideate and work along with the designer and video editor
- Strong writing background as the original author of use cases solutions, whitepapers and research reports.
- Team player with a positive, cando attitude and excellent people and management skills
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