Native Ads - Noida, India - Influx Online
Description
Responsibilities
- Manage native platforms such as Taboola, Revcontent, MGID, Outbrain, etc.
- Execute optimization of targeting messaging, spending, and bids across campaigns to meet and exceed the client's ROAS goals.
- Endtoend management of campaigns including budget allocation, audience targeting, creative development, and performance tracking
- Develop and implement native advertising strategies to drive traffic, engagement, and conversions across various platforms.
- Good experience in Content and landing page development/optimization
- Must have handled good budgets in Native campaigns and should know how to run campaigns on scale
- Understand client's needs and metrics and communicate actionable insights to all stakeholders.
- Analyze performance data for each ad campaign and provide practical solutions.
- Execute media test plans with analytics to assess the impact of the campaigns on driving business objectives.
Qualifications & Skills
- Possess at least 2 years' experience building and managing native advertising campaigns
- Must have bachelor's degree in Marketing, Advertising or related field
- Prior track record of successfully managing and optimizing direct response campaigns
- Strong optimization skills for targeting, messaging, spending, and bids.
- Strong understanding of metrics/KPIs in native advertising
- Continuous learning and staying updated with native advertising trends and best practices.
- Strong analytical and problemsolving skills.
- Excellent communication and stakeholder management abilities.
- Thought leadership in the native advertising space.
Job Types:
Full-time, Permanent
Salary:
₹20, ₹50,000.00 per month
Schedule:
- Morning shift
Experience:
- total work: 2 years (preferred)
Work Location:
In person
Speak with the employer
Expected Start Date: 14/03/2024
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