Content Marketing Manager - Pune, India - OptimHire Software Solutions Private Limited

OptimHire Software Solutions Private Limited
OptimHire Software Solutions Private Limited
Verified Company
Pune, India

2 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
Creating persona-driven content for different stages of the

buying cycle to attract more relevant traffic and to expand our

subscriber base.

  • Performing extensive market research on the travel industry
and working closely with other teams to discern most relevant

topics for website.

  • Creating awareness/excitement about our product and
collecting leads by producing all types of content eBooks,

blog posts, and case studies. The topics will primarily drive

traffic to our website.

  • Initiating marketing strategies for content promotion to attract
relevant traffic.

  • Reaching out to industry influencers/experts for interviews
  • Develop the editorial calendar and generate new ideas to draw
the audience's attention and propel our aggressive sales

growth goals.

  • Create: both long and short form SEO driven content including
landing pages, social media, ads, blogs, whitepapers, case

studies, video storyline and script, webinars, infographics sales

decks, sales collaterals, etc.

  • Ensure all content is onbrand and consistent in terms of style,
tone of voice and quality. Share and amplify content on

relevant channels.


requirements:
marketing, marketing automation and digital marketing

analytics tools such as Google Analytics.

of the big ideas, but also get into the thick of customer behavior

and interactions with our digital channels and translate that to

write content to engage and convert visitors to prospects into

customers.

  • Proven content marketing and copywriting experience with 6+
years

  • Strong understanding of company positioning, pricing, and
business development for SaaS businesses


Job Types:
Full-time, Permanent


Salary:
₹300, ₹1,000,000.00 per year


Benefits:


  • Health insurance

Schedule:

  • Day shift
  • Monday to Friday

Speak with the employer
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