Avp, Apac - Bengaluru, India - Citi
Description
This role - AVP, APAC - Business Analysis and InsightsJob Summary:
- Accountable & Responsible for delivering analytics initiatives and projects, focused on improving sales and revenue across different wealth products
- Provide datadriven insights and recommendations to improve sales and marketing efforts. Work closely with analytics and products team to understand business problems and help them deliver using datadriven decisions
- Working with large and complex data sets (both internal and external data) for the purposes of analysis, leveraging relevant programming tools (e.g., SQL, SAS, Python). Bring story telling skills and ability to influence key stakeholders towards desired outcomes
- Expertise in Marketing and Banking domain
- Mentor and train team members on tools/techniques required for daytoday deliverables
- 6+ years of experience in marketing analytics roles with exposure to financial services domain
- Experience in Big Data environment handling data extraction / manipulation from huge / complex databases using SAS / SQL / Python for 4+ years
- Strong negotiation and influencing skills
- Strong executive presence, communication, presentation, and storytelling skills
- Ability to structure the problem, hypothesisdriven approach, problem solving skills and strong Analytical ability are important
- Ability to articulate the problem, approach, and recommendations clearly and concisely to both technical and business audience
- Ability to think strategically, and then follow through with detailorientation and execution and success in managing competing priorities
- Experience with multichannel and crosschannel attribution
- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain, and reactivate through different marketing channels
- Good team player
Education:
- Bachelor's degree or above in any of the following disciplines: Computer Science, Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
Job Family Group:
Decision Management
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Job Family:
Business Analysis
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Time Type:
Full time
- Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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