SEO & Smo Executive - Pune, India - Kashton Technologies

Kashton Technologies
Kashton Technologies
Verified Company
Pune, India

3 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Description:
SEO and SMO Executive

Position Overview:


Responsibilities:


1.


Content Creation:

  • Develop compelling and visually appealing multimedia content, including videos, graphics, infographics, and other multimedia assets.
  • Collaborate with the design team to create content that aligns with the brand's identity and resonates with the target audience.
  • Edit and optimize videos for various platforms, ensuring highquality and engaging content.

2.


SEO:

  • Conduct keyword research to identify relevant and highimpact keywords for content optimization.
  • Implement onpage SEO strategies to improve organic search rankings and clickthrough rates.
  • Create and optimize meta tags, headers, and other HTML elements for improved search engine visibility.
  • Monitor and analyze website performance using tools such as Google Analytics and Google Search Console.
  • Identify and implement strategies to improve website traffic, user experience, and overall SEO performance.

3.


SMO:

  • Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
  • Create, schedule, and manage social media posts that resonate with the target audience.
  • Monitor social media trends, interactions, and conversations to identify opportunities for engagement and content creation.
  • Implement paid social media advertising campaigns to expand reach and achieve specific marketing goals.

4.


Analytics and Reporting:

  • Track, analyze, and report on the performance of content, SEO, and SMO efforts using relevant tools and platforms.
  • Provide insights and recommendations based on data to continually improve strategies and achieve better results.

5.


Collaboration and Communication:

  • Collaborate with crossfunctional teams, including marketing, design, and development, to ensure content aligns with overall marketing goals and brand messaging.
  • Stay uptodate with industry trends, algorithm changes, and best practices in SEO and SMO.
**Qualifications: - Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

  • Proven experience in content creation, video editing, graphic design, and running social media advertising campaigns.
  • Strong understanding of SEO and SMO principles and techniques.
  • Proficiency in tools such as Adobe Creative Suite, video editing software, Google Analytics, Google Search Console, and social media management platforms.
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for design and user engagement.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Ability to multitask, manage time effectively, and meet deadlines in a fastpaced environment.


Join our team and be part of our mission to drive online visibility, engage audiences, and enhance the overall digital experience for our brand.

If you have a passion for creating captivating content and optimizing it for maximum impact, we want to hear from you

*(Note: This job description is provided as a general guideline. Actual responsibilities and qualifications may vary based on the specific needs of the company.)


Job Types:
Full-time, Permanent


Salary:
₹6, ₹10,000.00 per month


Benefits:


  • Paid time off
  • Work from home

Schedule:

  • Day shift

Supplemental pay types:

  • Performance bonus

Application Question(s):

  • How many years of experience you have for creating content for social media ?

Education:


  • Bachelor's (preferred)

Experience:


  • SEO: 1 year (required)
  • PPC
Campaign Management: 1 year (required)

  • Graphic design: 1 year (required)

Work Location:
In person


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