Subject Matter Expert - Bengaluru, Karnataka, India - Annalect
Description
Function- Programmatic
- Job posted on
- Jan 23, 202
- Employee Type
- Full Time Employee
- Experience range (Years)
- 6 years 9 years
About Annalect India
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company
Our portfolio includes:
three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under
Omnicom Media Group:
OMD, PHD and Hearts & Science.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services.
This is an exciting role and would entail you to
Owns day-to-day performance of campaigns - completely accountable for tactics in market and according performance
- Mines campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
- Trains specialist and analyst level team members on more advanced programmatic buying best practices
- Works with the agency team to enhance the utility of existing tradingrelated technologies and define future industryleading capabilities
- Evangelizes SOP best practices internally: Including targeting, bidding, platforms, data usage, ideas, client funnel optimization
- Active point person for agency on campaign performance, optimization, and reporting
- Leading agency briefing discussions and collaborative planning meetings.
This may be the right role for you if you have
- Successfully managing daytoday performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
- Able to ideate successful audience segmentation aimed at reaching a client goal
- Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
- Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities
- Able to make compelling arguments based on data and results for more client data access
- Working with agency team to develop bestinclass solutions based on available tech
- Communicates daytoday format, screen, inventory performance to clients and agencies as needed
- Understands and can describe bottomup planning, how client goals and KPI's to platform activation strategies/tactics across the funnel.