Brand Executive - Mumbai, India - Unilever

Unilever
Unilever
Verified Company
Mumbai, India

1 month ago

Deepika Kaur

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Deepika Kaur

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Description

ABOUT UNILEVER:
Be part of the world's most successful, purpose-led business.

Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day.

Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life - giving us a unique opportunity to build a brighter future.

We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good.

Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

Health Food Drinks is a large category estimated at about Rs 7,000 Cr annually.

While large scale nutritional deficiencies continue to be a reality in India, the economic landscape is what makes this opportunity challenging & exciting at the same time:

at one end of the spectrum are BOP consumers with need for affordable solutions, while at the other end of the spectrum lies urban, affluent consumers with high degree of exposure to global trends & seeking modern solutions.


HUL is a category leader in the health food drink category, with ~70% volume share & operates with a highly competitive portfolio spanning diverse life-stages, backed by consumer needs at the heart & nutrition science at the core, to drive purpose-led brand growth.

Horlicks & Boost are iconic brands loved by consumers over decades & more.

We are looking to hire a resource in the Nutrition Brand Development team.


Job Description:


  • Executing 'New Product Development Funnel' for the Nutrition Portfolio in India based on unmet/emerging consumers' needs.
  • Conducting consumer concept and product research on core and innovations ideas as is relevant in the part of Nutrition portfolio assigned to him / her.
  • Basic data modelling for innovation costs and turnover potential.
  • Working on full marketing mix development in a fastpaced end to end ecosystem.
  • High degree of consumer intimacy through consumer connects: to build deeper understanding of consumer needs.
  • Working closely to the R&D, Supply Chain, Consumer Insights, Customer Marketing and Sales teams to deliver on goals.


Skills & Experience years of experience in Marketing, overall- First-hand experience in New Product / Innovation Development for an FMCG brand- Strong in project management, proven cross-functional & creative agency management skills.- Brand craftmanship and creativity, with an eye for creative detail and design.

Mind-set for growth, to challenge the status quo, to leave a mark and change the course.

Secondary traits ('nice to have')- Experience in adjacent categories like Dairy, snacking, "health" foods, supplements- A foodie - with a passion for the world of Nutrition, health & wellness
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