PPC Executive - Kochi, Kerala, India - VR DIGITALS LLC

VR DIGITALS LLC

Verified Company

Kochi, Kerala, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Key Responsibilities:

Campaign Management:
Develop, implement, and optimize paid advertising campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
Conduct keyword research and analysis to identify high-performing keywords for campaign targeting.
Monitor campaign performance, analyze data, and make data-driven decisions to improve results.
Regularly perform A/B testing of ad copies, landing pages, and other elements to enhance campaign performance.

Budget Management:
Manage daily, weekly, and monthly budgets to ensure optimal allocation of resources for maximum ROI.
Monitor and adjust bid strategies to achieve cost-effective results.

Keyword Research:
Conduct thorough keyword research to identify relevant and high-performing keywords for campaign targeting.
Stay updated on industry trends and competitor activities to refine keyword strategies.

Ad Copy Creation:
Develop compelling and engaging ad copies that align with the brand voice and encourage user interaction.
Test and iterate on ad creatives to improve click-through rates and conversion rates.

Analytics and Reporting:
Use analytics tools to track, measure, and report on the performance of PPC campaigns.
Generate regular reports highlighting key metrics, trends, and insights.
Provide recommendations for optimizing campaigns based on performance data.

Collaboration:
Work closely with the marketing team to align PPC strategies with broader marketing goals.
Collaborate with other departments such as design and content to ensure consistency in messaging and branding.

Stay Updated on Industry Trends:
Keep abreast of industry trends, emerging technologies, and best practices in PPC and digital marketing.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media.
Indepth knowledge of keyword research, bid management, and campaign optimization.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Familiarity with analytics tools such as Google Analytics.
Excellent written and verbal communication skills.
Certifications in Google Ads or other relevant platforms are a plus.

This job description serves as a general guideline for the responsibilities and qualifications typically associated with the role of a PPC Executive.

Specific requirements may vary based on the company and its industry.

Salary:
Up to ₹30,000.00 per month

Benefits: