Marketing- Product - Mumbai, Maharashtra, India - Kotak Mahindra
Description
Title:
Product Marketing Manager - Retail Assets
Location:
Mumbai
Roles and Responsibilities:
- Manager Customer Communication and Product positioning for Loan Products
- Drive Product launches & revamps.
- Strategize Go-ToMarket strategies along with competition benchmarking
- Identify and execute crosssell and upsell initiatives.
- Execute DirecttoCustomer campaign communications.
- Create Sales support and internal marketing collaterals.
- Stakeholder management and business alignment
- Communication Tracking: Understanding the response rate of communication, what has worked and what has not, business generated etc.
Experience and Skills Required:
- Marketing and communication experience, min 8 years to 11 years.
- Experienced in handling central marketing and communication function
- Know what's happening in the digital world, trends, platforms, effective digital marketing mediums
- A good mix of data understanding and outofthebox thinking
- Strong communication skills and good command of the English language
- Ability to work under pressure, speed to market and multitask
- Manage BTL and creative agencies
- Vendor Management
- Good relationship management skills
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