Marketing- Product - Mumbai, Maharashtra, India - Kotak Mahindra

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter


Description

Title:
Product Marketing Manager - Retail Assets


Location:
Mumbai


Roles and Responsibilities:


  • Manager Customer Communication and Product positioning for Loan Products
  • Drive Product launches & revamps.
  • Strategize Go-ToMarket strategies along with competition benchmarking
  • Identify and execute crosssell and upsell initiatives.
  • Execute DirecttoCustomer campaign communications.
  • Create Sales support and internal marketing collaterals.
  • Stakeholder management and business alignment
  • Communication Tracking: Understanding the response rate of communication, what has worked and what has not, business generated etc.

Experience and Skills Required:


  • Marketing and communication experience, min 8 years to 11 years.
  • Experienced in handling central marketing and communication function
  • Know what's happening in the digital world, trends, platforms, effective digital marketing mediums
  • A good mix of data understanding and outofthebox thinking
  • Strong communication skills and good command of the English language
  • Ability to work under pressure, speed to market and multitask
  • Manage BTL and creative agencies
  • Vendor Management
  • Good relationship management skills

More jobs from Kotak Mahindra