Digital Marketing Executive - Mumbai, Maharashtra, India - Aditi Tracking Support pvt Ltd

Aditi Tracking Support pvt Ltd

Verified Company

Mumbai, Maharashtra, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Location:
Malad

Timing:10 am to 7 pm

Working Days:
Monday to Saturday

Experirence:3-5 Yrs

Role 1- Social Media Executive Job Duties:

Oversees all company social media accounts management
Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brandfocused messages
Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals
Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
Audits and analyses social media presences, including digital advertising costs and returns
Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
Interviews, hires, and trains social media team members
Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
Monitors and develops reports on competitor activity within social media spaces

Role 2- Digital Marketing Executive Job Duties:

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness
Update website content from the back end regularly
Be actively involved in SEO efforts (keyword, image optimization, etc.)
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
Acquire insight into online marketing trends and keep strategies uptodate
Maintain partnerships with media agencies and vendors