Content Strategist - Mumbai, India - TranZact
Description
Job Title - Content Strategist:
Location - Mumbai:
TranZact is a team of young enthusiasts with a common goal of making companies much more efficient by helping them grow their business and revolutionizing the way businesses interact with each other.
We build a cloud-based business platform where manufacturers & traders can network with each other and discover trusted buyers and suppliers on the network.
Our team consists of generalist engineers who work on building modern websites (SPA & Isomorphic), mobile apps for Android & iOS, REST APIs and servers, internal tools, and infrastructure for all our users.
For more details, please go through our Notion Page.About the Team:
Founders
TranZact was started by 3 guys and we have built an awesome team along the way.
- Sharad Sen Sharma (Product)
- IIT KGP (2010), IIMA (2015), ex
- Barclays, McKinsey
- Ritesh Kumar (Business)
- IIT KGP (2011), ex
- Everstone, Ambit
- Rohan Sen Sharma (Technology)
- BITS Pilani (2013), ex
- Oracle, Cubito
What will I be doing?
- You will be responsible for the growth of TranZact's brand as an industry leader in the SME space
- You will have a thorough walkthrough of the business, product and customer journey and strategize, plan, direct, design, and edit content that yields results.
- You will keep uptodate with market trends simultaneously, understanding the client expectations and amalgamate both to create a strong content strategy.
- Oversee brand marketing budgets and manage TranZact's Go-ToMarket content strategy which will increase visibility for brands across all digital channels
- Develop editorial guidelines including the style and the tone of the content, creating enablement and training resources for the relevant stakeholders
- You will have crossfunctional collaboration and maintain master content calendar for web platforms including website, social media, blogs etc
- You will ensure your content follows and abides by the SEO guidelines as well
- Ensure timely delivery of high quality content and tracking progress across writing, design and publication
- Track metrics, KPIs to give insights on what is working and what can be improved
What do I need?
- 5+ years of content marketing campaign management
- Tool Expertise: Experience in tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest or equivalent
- Immaculate written and oral communication skills and a penchant for marketing internet products
- Strong SEO knowledge and expertise of SEO practices including ON Page and OFF Page optimization
- Direct experience in creating short form video content
- Comfortable with SQL or other equivalent with Advanced Excel
- Has worked in fastpaced environment
- Indepth experience of market research in SME Saas-Tech or SMB segments is preferred.
What happens after I apply?
- Quick phone call to learn about your experience and why you want to work at Tranzact.
- Interview rounds with the founders and growth and marketing team.
- There might be optional rounds customized to your experience.
Why TranZact?
- Be a part of the journey to take a
Series A startup to IPO: - Build world class products that will have an impact on the lives of millions
- Work with a worldclass, industryleading team of engineers, product guys and growth
- Learn from great mentors and industry leaders. We have an agreement with our
Angel Investors that they will help us build & grow our product & company. If required, our team members can work from their office to learn from them. - Competitive salary and attractive ESOPs
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