Brand Executive - India - Marico

Marico
Marico
Verified Company
India

1 month ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Purpose of the Role:


  • To lead execution on marketing initiatives including activations, promotions along with ensuring efficiency in network and data management

Qualification & Experience:


  • MBA/PGDM with min 23 years of experience
  • Experience of atleast 1218 months in Marketing is required.

Key Deliverables of the Role:


  • Lead on ground execution of brand activations through innovative ideas to impact brand metrics in focus markets
  • Lead instore advertising/promotion for the brand to ensure strong instore presence and influence offtakes
  • Drive sales team/ supply chain interactions for marketingsales activations and materials for NPDs, New SKU Launch
  • Work with activation and creative agencies on aspects like artworks, adaptations, instore activations
  • Development of digital assets and social media management

Functional Skills and Competencies:


  • Good Communication and Influential Skills
  • Basic Business & Financial Analysis
  • Creative Development Understanding
  • Basic trade Understanding

Reporting Relationships:


  • Upwards
  • GPH/ Marketing Manager
  • Team Members: Brand Manager

Other Key Functional Interfaces:


Internal

  • Category Head/ Executive VP
  • Sales, R&D, Operations, Supply Chain & HR

External

  • Advertising Agencies, Market Research Agencies

Growth Path & Future:


  • Assistant Brand Manager
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