Marketing Content Writer - Remote, India - Smart Capital Center

Description

Our clients include some of the largest real estate companies in the US, such as JLL, Pacific Life Insurance, Keybank, and many others.

As the Marketing Copywriter, you will develop and manage a multi-channel marketing strategy that incorporates marketing automation, digital, social and offline channels.

This is a great opportunity to work closely with the founder and executive team and be able to learn the operations of an ambitious startup.

• Demonstrate the ability to develop a comprehensive marketing plan and drive strategies that are proven by testing and metrics.
• Be responsible for content strategy and claim ownership of all owned online channels such as social media and the corporate website.
• Construct and copyedit original copies that are accurate, wellresearched, and meet the company needs and deadlines.
• Speak with internal and external parties to learn about content needs.
• Conduct research to formulate ideas or support writing.
• Efficiently learn about the Real Estate and Fintech space audience for copy
• Use market analysis to develop strategies to strengthen company position in the industry, identifying customer needs, as well as competitor's strengths, and weaknesses.
• Monitor effective benchmarks for measuring the impact of social media campaigns. Analyze, review, and report on the effectiveness of campaigns in efforts to maximize results
• Manage and execute all phases of market research studies and publications such as design, proposal, presentation, questionnaire preparation, analysis, and report writing
• Assist in other aspects of the creative or research processes to create cohesive, accurate contents.
• Support sales and lead generation efforts through different marketing channels

• At least 4 years of experience in digital marketing, advertising, and PR
• Indepth knowledge, experience, and skills in growth hacking, all digital marketing channels
• Have indepth knowledge and understanding of social media platforms, strategies and techniques (LinkedIn, Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
• Experience with PR and media relations
• Excellent organizational and leadership skills
• Handson experience with search engine optimization (SEO). Knowledge of how to maintain a working knowledge of principles of SEO, including keyword research and Google Analytics.

• Highly knowledgeable in the principles of "Search and Social"
• Bachelor's degree in marketing, communications, business administration, or related field
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
• Strong creative thinking skills and ability to think conceptually
• Comfortable working independently with little direction under tight deadlines
• Preferably with relevant industry knowledge, experience in fintech, ecommerce, creative agencies, or industryleading companies
• Excellent portfolio of work

• Be at the forefront of innovation in a $17 trillion industry and play a pivotal role in shaping its future.
• Interact with leading fintech and real estate companies, as well as the country's largest financial institutions, assisting them in their digital transformation.
• Contribute to a product that's revolutionizing the US real estate industry, trusted by the world's most prominent financial institutions.
• Collaborate with an efficient management team devoid of bureaucratic hurdles.
• Play a vital role as a member of a lean, highly professional team.
• Opportunities for professional development and career advancement.
• Comprehensive benefits package

• Health insurance
• Paid time off
• Work from home

• Monday to Friday