Public Relations Officer - Bengaluru, India - CRUTZ LEELA ENTERPRISES

CRUTZ LEELA ENTERPRISES

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Strong Communication and Interpersonal Skill

MAJOR RESPONSIBILITIES
Manage external communication and public relations for clients and influence stakeholder perception about the company.

Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.

Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).

Engage and manage relationships with the media/journalists on behalf of the clients.

Team management :
build and expand teams, mentor juniors; train freshers as part of their career growth

OPERATIONAL ROLE & RESPONSIBILITIES / KRAS

Client Servicing (25%)
Ensuring daily contact with the client

Daily / weekly research on client / competition, understanding client business & business imperatives

Supporting the account lead from time to time

Generating pro-active media stories

Developing media & PR plans

Identify and provide relevant inputs for media stories, regular participation in

industry stories

Finalise reports (Event / Month / Quarter)

Maintain daily client for operations and media related work

Finalisation of press release, background information, product notes, bio-profiles etc.

Develop pitch notes, briefing documents (except as specified otherwise)

Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A's

Research primary & secondary information related to clients products and services for media pitching.

Media Relations (50%)

Daily engagement with journalists:
Media relations across mainline, financials, wires, television, online, trade and new media

Identify and deliver regular media opportunities based on client sectors

Regular updation of media list with the most recent journalist covering a particular client sector

Daily/weekly media intelligence gathering and reporting back to the client / internal teams

Building favourable relationships with journalists for the benefit of organisation

Proficiency and relationships with regional language media will be an added advantage

Reports & Processes (25%)
Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans

Ensure WIP meetings, daily/monthly planning calls are done

Ensure MOM are shared within 48 hours with the client

QUALIFICATIONS AND CREDENTIALS
Graduate in any discipline

Masters in Mass Communication or MBA will be an added advantage

Good command over verbal and written English

Understanding of local media landscape

Proficient in MS Office especially Word, PowerPoint and Excel

Job Types:
Full-time, Regular / Permanent

Salary:
₹700, ₹1,000,000.00 per year

Benefits: