SEO Executive - Gurugram, Haryana, India - Trank Technologies
2 weeks ago
Description
Designation:
Digital Marketing Executive
Roles and Responsibilities:
- Develop and execute offpage SEO strategies to increase website visibility, traffic, and rankings on major search engines.
- Conduct thorough keyword research and analysis to identify link building opportunities and target relevant anchor texts.
- Build highquality backlinks through various ethical and whitehat techniques such as guest blogging, influencer outreach, content syndication, and social media engagement.
- Monitor and analyze backlink profile using tools like SEMrush, Ahrefs, or Moz to identify and disavow toxic or spammy links.
- Collaborate with content creators to develop linkworthy content assets that attract natural backlinks from authoritative websites.
- Stay updated with the latest trends and best practices in offpage SEO and search engine algorithms.
- Track, analyze, and report on SEO performance metrics using Google Analytics, Google Search Console, or other relevant tools.
- Work closely with other members of the digital marketing team to integrate offpage SEO efforts with overall marketing strategies and initiatives.
Qualifications:
- Bachelor's degree in Information Technology or related field
- Understanding of all search engines and functions as well as marketing
- Experience with SEO industry programs, such as Google Analytics or Facebook Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Understanding of all search engine algorithms and ranking methods
Years of Experience:
Freshers/Interns, 1+ year
Office Timings: 10:00 AM - 7:00 PM or Night Shift (Both Side Cab)
Work Mode:
On-site
Location:
Plot no. 112,3rd Floor, Udyog Vihar Phase 1, Sector 20, Gurugram, Haryana 122008
Industry:
IT & Software Solutions
Employment Type:
Full-time
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