Digital Marketing Executive/seo/smm - Ahmedabad, India - Pracworld Hr consultancy Services

Pracworld Hr consultancy Services
Pracworld Hr consultancy Services
Verified Company
Ahmedabad, India

2 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description
As a Digital Marketing/SEO/SMM Executive, you will play a crucial role in driving our

digital marketing initiatives, optimizing search engine visibility, and managing our

social media presence.

Job Summary:
As a Digital Marketing/SEO/SMM Executive at [Your Company

Name], you will have a multifaceted role encompassing digital marketing, search

engine optimization (SEO), and social media management (SMM). Your

responsibilities will include enhancing our online presence, driving organic traffic,

and engaging our target audience through various social media channels. You will

collaborate with cross-functional teams to align our digital strategies with business

objectives.


Responsibilities:


Search Engine Optimization (SEO):

  • Conduct thorough keyword research to identify strategic opportunities
for improved organic rankings.

  • Optimize onpage elements, including meta tags, headers, and
content, to enhance search engine visibility.

  • Develop and execute offpage SEO strategies, including link building
and content promotion.

  • Monitor and analyze website performance using SEO tools and provide
actionable insights.


Social Media Management (SMM):

  • Develop and execute social media marketing strategies to promote
brand awareness and engage our target audience.

  • Create, curate, and schedule compelling content for various social
media platforms.

  • Monitor social media channels, respond to comments, and engage with
the online community.

  • Analyze social media metrics and recommend improvements based on
data-driven insights.


Digital Marketing Campaigns:

  • Plan and execute digital marketing campaigns across platforms,
  • Create engaging ad copies, visuals, and landing pages to drive
conversions and engagement.

  • Monitor campaign performance, analyze key metrics, and optimize
strategies for optimal results.


Analytics and Reporting:

  • Utilize tools like Google Analytics, SEO software, and social media
analytics to track and measure key performance indicators.

  • Prepare regular reports on website traffic, keyword rankings, social
media engagement, and campaign performance.


Website Optimization and User Experience:

  • Collaborate with web developers to ensure technical optimization of the
website for SEO and user experience.

  • Enhance website speed, navigation, and mobile responsiveness to
improve user engagement.


Qualifications:

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a
related field.

  • 1+ years of experience in digital marketing, SEO, and social media
management.

  • Strong understanding of SEO techniques, practices, and tools.
  • Proficiency in using SEO tools such as Google Analytics, Google Search
Console, and keyword research tools.

  • Expertise in social media platforms and social media management tools.
  • Excellent communication skills, both written and verbal.
  • Analytical mindset with the ability to translate data into actionable insights.

Preferred Qualifications (not mandatory but advantageous):

  • Certification in Digital Marketing, SEO, or Social Media Marketing.
  • Experience with ecommerce platforms and SEO for online stores.
  • Proficiency in HTML, CSS, and website development.
  • Familiarity with local SEO and Google My Business optimization.

Salary:
₹25, ₹30,000.00 per month


Ability to commute/relocate:

  • Ahmadabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

Education:


  • Bachelor's (preferred)

Experience:


  • Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)


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