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    Brand Manager - Chennai, India - QnQ Healthcare Pvt Ltd

    QnQ Healthcare Pvt Ltd
    QnQ Healthcare Pvt Ltd Chennai, India

    2 weeks ago

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    Full time
    Description

    Job Description: Brand Manager

    Location: Chennai, India

    Company: QnQ Healthcare Pvt Ltd

    Salary: 12LPA 18LPA

    About Us: QnQ Healthcare Pvt Ltd is a leading organization operating on the FICO (Franchise, Invested, Company Operated) franchise model in the healthcare industry. We are dedicated to enhancing healthcare accessibility and quality through our innovative business approach. We are seeking a dynamic and creative Brand Manager to elevate our brand visibility and attract investors.

    Position Overview: The Brand Manager will be responsible for developing and implementing branding strategies that enhance QnQ Healthcare's market presence and drive investor interest. The ideal candidate will have a strong background in media, extensive experience in the Pharma, FMCG, or Retail industries, and a proven track record of achieving ROI through branding initiatives. This role focuses solely on branding activities, not general marketing tasks.

    Key Responsibilities:

    Brand Strategy and Management:

    • Develop and execute comprehensive branding strategies to increase brand visibility and recognition.
    • Define and manage the brand communication strategy using a variety of media channels.
    • Ensure consistency in brand messaging across all marketing and communication materials.

    Investor Relations:

    • Design and implement branding initiatives that attract and retain investors.
    • Create compelling brand narratives and presentations for potential investors.
    • Collaborate with the business development team to support investment opportunities.

    Creative Branding Activities:

    • Innovate and oversee creative campaigns that highlight the unique aspects of QnQ Healthcare's FICO franchise model.
    • Develop high-impact visual and written content for various platforms, including digital, print, and events.
    • Lead the creation of branded materials, ensuring they are aligned with the company's vision and goals.

    Media and Public Relations:

    • Leverage media relationships to enhance brand visibility and credibility.
    • Manage public relations activities, including press releases, media kits, and spokesperson training.
    • Monitor media coverage and analyze its impact on brand perception.

    ROI and Performance Tracking:

    • Establish KPIs for branding initiatives and measure their effectiveness.
    • Conduct market research to stay informed about industry trends and competitor activities.
    • Use data-driven insights to refine branding strategies and ensure a positive ROI.

    Qualifications:

    Educational Background:

    • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
    • An MBA or equivalent advanced degree is preferred.

    Experience:

    • Minimum of 5-7 years of experience in brand management within the Pharma, FMCG, or Retail industries.
    • Proven track record of successful brand campaigns and investor engagement.
    • Strong media background with established industry connections.

    Skills:

    • Exceptional creative thinking and problem-solving skills.
    • Strong project management and organizational abilities.
    • Excellent communication and interpersonal skills.
    • Proficiency in using branding and marketing tools and software.

    Personal Attributes:

    • Highly creative with a strategic mindset.
    • Results-oriented with a focus on ROI.
    • Strong leadership and team collaboration skills.
    • Ability to thrive in a fast-paced and dynamic environment.

    Application Process: Interested candidates should submit their resume, a cover letter detailing their relevant experience, and a portfolio of previous branding projects to

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