Google Ads Expert - Pune, India - Ontogen Digital Private Limited

Ontogen Digital Private Limited

Verified Company

Pune, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

We are seeking a highly proficient and experienced Google Ad Expert to join our marketing team.

As a Google Ad Expert, you will be responsible for developing and executing online advertising campaigns across various platforms, including Google, Facebook, and Instagram.

Your in-depth knowledge of Google Ads, Facebook Ads, and Instagram Ads will play a pivotal role in driving our digital marketing efforts to new heights.

Key Responsibilities:

1.

Google Ads Management:

Plan, create, and optimize Google Ads campaigns to achieve maximum return on investment (ROI) and drive relevant traffic to our website.

2.

Facebook and Instagram Ads:

Strategize and implement compelling ad campaigns on Facebook and Instagram to reach our target audience and increase brand awareness.

3.

Keywords Research:

Conduct comprehensive keyword research to identify relevant and high-converting keywords for our advertising campaigns, ensuring maximum visibility and cost-effectiveness.

4.

Budget Allocation:

Efficiently manage advertising budgets across different campaigns, platforms, and ad sets to maximize performance and maintain the desired cost per acquisition (CPA) and return on ad spend (ROAS).

5.

PPC Campaign Management:
Oversee pay-per-click (PPC) campaigns, ensuring that they are aligned with marketing objectives, and continuously optimize them for optimal performance.

6.

Targeting Strategies:

Implement advanced targeting techniques to reach specific audiences, such as demographics, interests, behavior, and retargeting, to enhance campaign effectiveness.

7.

A/B Testing:

Conduct rigorous A/B tests on ad creatives, landing pages, and audience segments to identify the most effective combinations and continuously improve campaign performance.

8.

Conversion Tracking:

Set up and maintain conversion tracking using Google Analytics and other tools to measure the success of various ad campaigns and optimize them accordingly.

9.

Data Analysis:

Analyze campaign data, generate reports, and provide actionable insights to stakeholders, showcasing the performance, key metrics, and opportunities for improvement.

10.

Stay Updated:

Stay abreast of industry trends, platform updates, and best practices to ensure our campaigns leverage the latest advancements in digital advertising.

Skills and Qualifications:

Proven experience in managing successful Google Ads, Facebook Ads, and Instagram Ads campaigns, with a demonstrable track record of delivering positive results.
Expertise in keyword research, bid management, and budget allocation to optimize ad performance.
Strong understanding of PPC campaign management and best practices.
Proficiency in setting up and analyzing conversion tracking using Google Analytics and other relevant tools.
Knowledge of audience targeting strategies and the ability to adapt them to different campaign objectives.
Datadriven mindset with the ability to analyze campaign metrics and translate insights into actionable improvements.
Excellent communication skills and the ability to collaborate effectively with crossfunctional teams.
Strong problemsolving skills and the ability to think strategically.
Attention to detail and ability to manage multiple campaigns simultaneously.
Google Ads and Google Analytics certifications are a plus.

If you are a results-driven Google Ad Expert with a deep understanding of digital advertising platforms, keywords research, budget allocation, PPC campaigns, targeting, and Google Analytics, we invite you to join our team.

Salary:
₹15, ₹20,000.00 per month

Benefits: