Social Media Marketing - Hyderabad, India - X-YUG Technologies Pvt Ltd

X-YUG Technologies Pvt Ltd

Verified Company

Hyderabad, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Social Media Marketing Specialist

Responsibilities:

Develop and execute social media marketing strategies and campaigns to meet business objectives and increase brand visibility.
Create and curate engaging content for social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Manage and maintain social media accounts, including content scheduling, community management, and responding to user inquiries.
Collaborate with the marketing team to develop integrated campaigns that align with overall marketing objectives.
Conduct research on audience preferences, behaviors, and trends to optimize content and targeting strategies.
Monitor and analyze social media performance using various analytics tools and provide regular reports and insights.
Stay up to date with industry trends, new social media platforms, and best practices to continuously improve social media marketing efforts.
Implement paid social media advertising campaigns and optimize them for maximum return on investment (ROI).
Build and maintain relationships with influencers, brand ambassadors, and industry professionals to leverage their networks for brand promotion.

Qualifications:

Bachelor's degree in marketing, communications, or a related field (or equivalent work experience).
Proven experience as a Social Media Marketing Specialist or similar role, with a portfolio of successful social media campaigns.
Indepth knowledge of social media platforms, their respective audiences, and best practices for engagement and growth.
Proficiency in using social media management and analytics tools such as Hootsuite, Buffer, Sprout Social, Google Analytics, etc.
Strong copywriting and visual storytelling skills, with an eye for creating compelling and shareable content.
Familiarity with social media advertising platforms and experience in executing paid campaigns.
Excellent communication skills, both written and verbal, with the ability to effectively engage and interact with a diverse audience.
Analytical mindset and ability to interpret data, track KPIs, and derive actionable insights for continuous improvement.
Strong organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines simultaneously.
A creative and innovative mindset, constantly seeking new ideas and strategies to optimize social media presence and performance.

Salary:
From ₹180,000.00 per year

Schedule: