Sales Officer - India - Relaxo Footwears

Relaxo Footwears
Relaxo Footwears
Verified Company
India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

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Description

Sales Officer

Department:


  • Sales
    Work Location:
  • SAHARSA
    Grade:
  • O1/O2
    Travel Required:
  • Yes
    Reporting to:

Administrative:


  • ASM
    Reported by:
  • None
    Functional:

Minimum Job Requirements

Educational Qualification:


  • Any Graduation
    Experience:
yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.


Any additional requirement:


Purpose of the Position (Job Summary)

  • To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user
    Key Roles and Responsibilities

Financial

  • Sharing the indemand notinstock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
  • Management and timely resolution of the claims received by the company from the trade partners

Customer Oriented

  • Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
  • Sharing distributor's market service feedback with ASM
  • Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

People Oriented

  • Seeking ASMs counsel for resolving retailer/distributor complaints

Internal Business Process

  • Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
  • Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
  • Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
  • Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
  • Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
  • Driving distributor to purchase articles with market demand and enhancing range selling

Competencies

Technical/Functional

Behavioral

  • Selling skills
  • Analytical skills
  • Customer Orientation
  • Interpersonal skills

Key Responsibility Areas

Quantitative

Qualitative
- % Revenue Contribution from NPDs in defined sales area

  • Increase in Range Billing in defined sales area
  • Incremental retail coverage
  • Increase in % Demand Fulfillment of NPD / Focus Articles
  • PJP adherence
  • Timely Submission of Market Working reports
  • Adherence to Market Working Norms
  • Market intelligence & Relationship building

Key Stakeholder Management

Internal

External

  • ASM
  • MIS Admin team
  • Distributors and Retailers

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