PPC Executive - Noida, India - ASPB Services Pvt Ltd

ASPB Services Pvt Ltd

Verified Company

Noida, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities:

Conduct thorough keyword research and analysis to identify relevant keywords and target audience segments.
Create and manage PPC campaigns on Facebook Ads Manager, Google Ads, and other relevant platforms to maximize reach, impressions, and conversions.
Optimize campaigns through A/B testing, ad creative refinement, bid adjustments, and other techniques to improve performance and ROI.
Monitor campaign performance metrics, such as clickthrough rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and make datadriven recommendations for campaign improvements.
Continuously analyze competitor activity and industry trends to identify new opportunities and optimize campaign strategies.
Collaborate with internal teams, including creative, analytics, and product teams, to align marketing objectives, messaging, and campaign assets.
Stay up to date with industry best practices and changes in PPC advertising platforms, algorithms, and policies.
Generate regular reports on campaign performance and provide insights and recommendations to management.

Requirements:

Proven experience in planning, executing, and optimizing PPC campaigns, particularly on Facebook Ads Manager and Google Ads.
Proficient in using analytics tools, such as Google Analytics or Facebook Analytics, to track campaign performance and generate insights.
Excellent analytical skills and the ability to interpret data to drive campaign optimizations.
Uptodate knowledge of digital marketing trends, best practices, and industry standards.
Strong communication skills, both written and verbal, with the ability to effectively present campaign performance reports and insights to stakeholders.
Detailoriented and highly organized, with the ability to manage multiple campaigns and priorities simultaneously.
Selfmotivated and able to work independently, as well as collaboratively in a team environment.
Passion for gaming and understanding of the gaming industry is a Plus.

Salary:
₹13, ₹36,154.10 per month

Schedule:

Day shift

Ability to commute/relocate:

Noida,

Uttar Pradesh:
Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 1 year (preferred)

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