PPC Executive - Kolkata, India - CENITPRO

CENITPRO

Verified Company

Kolkata, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

CENITPRO is a leading digital marketing company, catering to a diverse clientele across various industries.

With a strong focus on the health care sector, We have established our self as experts in providing cutting-edge marketing solutions to businesses in this industry.

Our services encompass a wide range of digital marketing strategies, including SEO, PPC, social media marketing, and content creation.

CENITPRO's commitment to innovation and customer-centric approach has enabled us to build successful partnerships with international clients, driving exceptional results and ensuring sustainable growth for their clients in the health care domain.

Job Description We are looking for a skilled and dynamic PPC Executive with 1-2 years of experience to join our team.

As a PPC Executive, you will be responsible for managing and optimizing online advertising campaigns for our clients across various platforms, including Google Ads, Bing Ads, and social media advertising channels.

Your primary focus will be on driving targeted traffic and achieving campaign objectives through effective PPC strategies.

Responsibilities:

Conduct comprehensive keyword research and analysis to identify relevant keywords for optimal campaign performance.
Create and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising channels (e.g., Facebook Ads, LinkedIn Ads, Twitter Ads).
Monitor and analyse campaign performance metrics, including CTR, conversion rate, and cost per conversion, and make datadriven decisions for campaign improvements.
Implement A/B testing and continuous optimization of ad copy, landing pages, and bidding strategies to enhance campaign performance.
Perform competitor analysis to identify opportunities and stay ahead of industry trends.
Prepare regular reports and analysis for clients, providing insights and recommendations for campaign enhancement.
Collaborate with crossfunctional teams, including designers and content writers, to develop compelling ad creative and landing pages.
Stay uptodate with industry trends and advancements in PPC advertising platforms and techniques.
Identify and implement opportunities for campaign expansion and optimization.
Proactively communicate and collaborate with clients to understand their business goals, requirements, and challenges.
Build and maintain strong relationships with clients, acting as their main point of contact for PPCrelated inquiries and updates.

Requirements:

Bachelor's degree in marketing, advertising, or a related field.
Minimum of 12 years of handson experience as a PPC Executive or in a similar role.
Demonstrated success in managing PPC campaigns and achieving desired results.
Proficiency in using PPC tools and analytics platforms (e.g., Google Analytics, Google Ads Editor, SEM rush).
Strong understanding of keyword research, campaign optimization, and performance analysis.
Excellent analytical and problemsolving skills to identify campaign optimization opportunities.
Ability to manage multiple client accounts simultaneously and meet deadlines.
Exceptional communication and client handling skills to effectively interact with clients and understand their requirements.
Detailoriented with a focus on delivering highquality work.

Salary:
Rs.15000 to Rs.25000

Benefits: