Digital Marketing Executive - Bengaluru, India - Irisidea TechSolutions Private Limited

Irisidea TechSolutions Private Limited

Verified Company

Bengaluru, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Responsibilities

Identify trends and insights

Estimate marketing investments

Plan and direct marketing campaigns

Manage organization's website and maintain it, keeping best practices in mind

Optimize content for the website and social media platforms

Work with various content writers to guide them on content formats such as blogs, videos, audio podcasts, etc.

Track the website traffic flow

Implement and analyze performance metrics

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Device experiments and conversion tests

Provide internal reports on a regular basis

Design, build and maintain our social media presence

Measuring and reporting on the performance of all digital marketing campaigns

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Skills:

Proven working experience in digital marketing

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns, LinkedIn compaigns, YouTube Ads, Facebood Campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Excellent Communication Skills

Salary:
₹30,000.00 per month

Schedule: