Marketing Officer - Calicut, India - C Gurad Marketing
Description
Marketing Officer
Develop and implement marketing strategies:
Plan, execute, and evaluate marketing initiatives to enhance brand visibility, increase product sales, and capture market share in the Kerala region.
Market research and analysis:
Conduct market research, competitor analysis, and consumer insights to identify opportunities, understand customer preferences, and develop effective marketing campaigns.
Product promotion and brand management:
Develop marketing collaterals, advertising campaigns, and promotional materials to effectively communicate product features, benefits, and differentiators. Ensure brand consistency across all marketing channels.
Digital marketing and social media management: Utilize digital marketing channels, including social media platforms, to engage with the target audience, drive website traffic, and generate leads.
Trade shows and events:
Plan and coordinate participation in relevant trade shows, exhibitions, and events to showcase products, build brand awareness, and generate sales leads.
Channel management:
Work closely with distributors, retailers, and other channel partners to develop and execute effective marketing programs and incentives to increase product visibility and drive sales.
Sales support:
Collaborate with the sales team to provide marketing support, including the development of sales tools, training materials, and product presentations to help achieve sales targets.
Budget management:
Develop and manage the marketing budget for the Kerala region, ensuring cost-effective allocation of resources and optimal return on investment.
Performance tracking and reporting:
Monitor and analyze marketing campaigns and initiatives, track key performance indicators, and prepare regular reports to evaluate the effectiveness of marketing activities.
Cross-functional collaboration: Collaborate with internal teams, including product development, supply chain, and finance, to ensure alignment of marketing strategies with overall business objectives.
Salary:
₹20, ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Ability to commute/relocate:
- Calicut, Kerala: Reliably commute or willing to relocate with an employerprovided relocation package (required)
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