SEO Executive - Bengaluru, India - Akoi

Akoi
Akoi
Verified Company
Bengaluru, India

2 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

SEO Executive Job Description:


An SEO Executive job description includes:

  • Performing both on-page and off-page SEO.
  • Analyzing SEO campaign performance.
  • Recommending practical ideas for improving SEO rankings.


As an SEO Executive, keep track of keyword ranks and overall organic search performance to ensure that desired rankings and KPIs are met.

Regularly do a comprehensive website SEO analysis and recommend improving website content and link-building initiatives.


Roles and Responsibilities:


  • Perform keyword research regularly.
  • Create keyword strategy by doing frequent keyword research to develop content ideas and optimize current content.
  • Plan and supervise the overall website architecture, reorganizing page structure as needed.
  • Improve the content quality, keyword optimization, and user experience of web pages such as the homepage, landing pages, blog posts, and product pages (onpage SEO) to improve organic search ranks.
  • Create material that is optimized for SEO.
  • Manage SEO assets, tools, and platforms, such as Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog, etc.
  • Determine and resolve content gaps between the company's website and competitors.
  • Conduct frequent technical SEO audits and collaborate with the web development team to resolve technical website issues (such as sluggish page load times, crawl errors, and duplicate content) that might harm organic search rankings.
  • Conduct a fullscale SEO audit (technical, onpage, and offpage) on both mobile and desktop website versions to identify places for improvement in critical areas, including keyword optimization in meta tags and pictures, content quality, and link building.
  • Create and promote linkable materials, outreach, and submissionbased link building campaigns to execute link building initiatives.
  • Integrate content marketing, social media marketing, and digital PR activities with onpage and offpage SEO (link building).
  • Use local SEO methods on local (Google My Business listings) and international websites.
  • Monitor and track new and current keyword ranks regularly and develop integrated marketing tactics to improve organic search rankings.
  • Measure necessary SEO data, including organic traffic, ranking positions, domain authority, conversion and conversion rates, and engagement metrics like dwell time and organic repeat visits, and make suggestions for improvement.
  • Conduct a competitive study to compare current SEO performance to rivals' and develop methods to outperform them.
  • Keep up with the newest SEO trends, improvements to search algorithms, and new SEO tools and best practices.

Key Requirements:

  • Understanding search engine algorithms and ranking methods.
  • Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry.
  • Outstanding ability to think creatively, strategically, and identify and resolve problems
  • Comfortable analyzing high volumes of data daily.
  • Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
  • A plus is working knowledge of SEO tools such as Google Search Console, Google Analytics, Ahrefs, and Screaming Frog.
  • Knowledge of and/or experience with programming is a plus (e.g., HTML, CSS, JavaScript)
  • Working knowledge of standard content management systems (e.g., WordPress)
  • Knowledge of technical SEO
  • Exceptional writing abilities
  • Strong organizational, time management, and analytical skills.
  • Ability to work within a team and independently.

Salary:
₹20, ₹30,000.00 per month


Benefits:


  • Paid time off

Schedule:

  • Day shift

Ability to commute/relocate:

  • Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

Experience:


  • SEO (required)
  • PPC Campaign Management (required)

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