Executive - On-platform Marketing - Mumbai, India - Disney

Disney

Verified Company

Mumbai, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Executive - On-Platform Marketing

Job ID
- c31d7e25-5fd0-44a7-8de2-2d796789dbd8

Location

Mumbai, India / Gurgaon, India

Business
Disney+ Hotstar

Date posted
Nov. 23, 2023

Job Summary:

JOB SUMMARY

As an On-Platform Marketing Specialist, you will play a vital role in promoting and maximizing the visibility of our extensive content library.

You will collaborate closely with cross-functional teams to strategize, plan, and execute impactful marketing campaigns to drive viewer engagement, increase subscriptions, and enhance the overall user experience.

This position requires a deep understanding of content marketing strategies, a passion for entertainment, and strong project management skills.

ABOUT THE TEAM

Growth Marketing Operations team oversee and optimize the marketing operations across various on-platform marketing channels, visual merchandising & content promotions for Disney+ Hotstar.

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YOUR KEY RESPONSIBILITIES

Develop and implement onplatform content marketing strategies to promote new and existing content on Disney+ Hotstar.
Collaborate with the Content & Brand Marketing Teams to create marketing plans for new content releases, ensuring maximum visibility and audience engagement.
Work closely with creative teams to develop compelling and visually appealing onplatform assets, including banners, thumbnails, trailers, and featured sections.
Collaborate with crossfunctional teams, including product, design, analytics, operations and external agencies, to optimize the user experience and drive content consumption.
Utilize datadriven insights to identify trends, analyze user behavior, and refine content recommendations and positioning.
Monitor and analyze onplatform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement.
Stay uptodate with industry trends and best practices in onplatform content marketing.
Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.

SKILLS & ATTRIBUTES FOR SUCCESS

Proven work experience in content marketing, digital marketing, or a similar role. Entertainment industry experience not mandatory
Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library.
Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis.
Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
Strong written and verbal communication skills, with the ability to effectively articulate marketing messages to different target audiences.
Creative thinking and problemsolving abilities, with a focus on driving results and viewer engagement.
Ability to work collaboratively in a fastpaced, crossfunctional environment.
Familiarity with social media platforms and emerging trends in digital marketing is a plus.

PREFERRED EDUCATION & EXPERIENCE

Preferred Qualification: Bachelor's degree in Marketing, Communications, Business, or a related field.
13 years of experience in content marketing, digital marketing, or a similar role

ABOUT US

Disney+ Hotstar is India's leading streaming platform that has changed the way Indians watch their entertainment from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a missiondriven organisation with a relentless focus on our users, we are dedicated to attracting and retaining worldclass talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or nonjobrelated disability, as well as all other classifications protected by applicable laws.

WHY JOIN US