Product Marketer - Bengaluru, India - mPower Software Services

mPower Software Services

Verified Company

Bengaluru, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

THE COMPANY

MPOWER's borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada.

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion.

We're backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields.

We work hard, have fun, and believe strongly in our cause. For us, MPOWER's mission is personal.

As a member of our team, you'll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm.

Ideation and implementation happen very quickly.

We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company.

MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row.

We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact.

We pride ourselves on being a "growth company for grown-ups," where there are no pool tables but rather great health, education, and maternity/paternity benefits instead.

Our team diversity has been recognized as well; we're one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA AND REPORTS DIRECTLY TO THE SENIOR DIRECTOR OF FINANCIAL PRODUCTS

THE ROLE
We are looking for a highly motivated and experienced Product Marketer to join our Product team.

In this role, you will be responsible for developing and executing go-to-market strategies to promote our student and refinancing loan products to target customers.

We will work closely with our growth-teams, including Digital Marketing, Partnerships, University Relations, and Customer Relations to grow our global reach and deepen our relationship with international students.

Your responsibilities will include, but are not limited to:

Developing product marketing strategies and plans that drive customer acquisition and retention for our student lending products, working crossfunctionally with growthrelated teams.
Conducting and coordinating ongoing market and competitive research to identify target audiences, market trends, and competitive insights to inform product positioning, messaging, and campaigns.
Building tools for customers and partners, such as calculators or interactive pieces of content, to enable customer acquisition and conversion.
Creating and managing gotomarket plans for new products and features, working closely with sales, customer relations, and related crossfunctional teams
Monitoring and analyze performance metrics to optimize product marketing tools, campaigns, and product positioning

THE QUALIFICATIONS

Bachelor's Degree in Marketing, Design, Business, Finance, or related field. MBA preferred.
5 years of product marketing, or related experience, in ecommerce or financial services
Proven ability to develop and executive gotomarket plans for new products and features.
Strong analytical skills with experience using data to inform product marketing decisions
Expert level tech fluency, including proficiency with Salesforce, Slack, and JIRA

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations

In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, a high degree of autonomy, and 80-20 everything.