Digital Marketing - Kolkata, India - GoodTechMind

GoodTechMind

Verified Company

Kolkata, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

measurebuildigital Marketing at GOODTECHMIND Company

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.

Digital Marketing Job Requirements and Responsibilities:

Designs build and maintain our social media presence.
Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints.
Identifies critical conversion points and dropoff points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

Creating and maintaining client relationships
Selfmotivated yet customerfocused
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

Bachelor's or master's degree in marketing or a related field

- +3 Years of working experience in digital marketing, particularly within the industry

Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Working knowledge of adserving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints

Hiring Stages

Round 1:
Technical interview testing hard and soft skills

Round 2:
Interview with the founder of the company.

Round 3:
HR Interview.

Why work with us

At GOODTECHMIND, you have the opportunity to