Performance Marketer - Kolkata, India - Andreal

Andreal

Verified Company

Kolkata, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

A Performance Marketer is responsible for planning, executing, and optimizing online marketing campaigns with the primary objective of driving specific and measurable actions, such as clicks, conversions, sales, or leads.

Their role involves utilizing various digital marketing channels and tactics to maximize the return on investment (ROI) for the marketing budget.

Performance Marketers are data-driven professionals who rely on analytics and key performance indicators (KPIs) to assess the effectiveness of their campaigns and make informed decisions to achieve business goals.

Key Responsibilities:

Collaborate with crossfunctional teams to develop comprehensive digital marketing strategies aligned with business goals. Identify target audiences, select appropriate marketing channels (such as search engines, social media, display ads), and set performance benchmarks
Create, launch, and manage digital marketing campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc. Develop compelling ad creatives, ad copy, and landing pages to optimize user engagement and conversion rates.
Continuously monitor campaign performance metrics, such as clickthrough rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs. Use analytical tools to identify trends, insights, and areas for improvement.
A/B Testing: Conduct A/B tests on various elements of campaigns, such as ad copy, visuals, landing pages, and audience targeting. Analyze test results to refine strategies and enhance campaign performance.
Manage allocated budgets effectively to ensure optimal resource allocation across campaigns. Adjust budget distribution based on campaign performance and ROI.
Perform thorough research to identify relevant keywords, audience segments, and market trends. Incorporate insights into campaign targeting strategies to improve audience engagement.
Collaborate with design and development teams to optimize landing pages and user experiences, aiming to enhance conversion rates and overall campaign performance.
Monitor and analyze competitor marketing strategies, identifying opportunities for differentiation and improvement.
Prepare regular performance reports for internal stakeholders, highlighting key metrics, insights, and recommendations. Communicate campaign results, trends, and future strategies effectively.

Qualifications and Skills:

Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Proficiency in digital marketing platforms such as Google Ads, Facebook Business Manager, etc.
Strong analytical skills and datadriven mindset.
Familiarity with web analytics tools (Google Analytics, Adobe Analytics, etc.).
Adeptness in A/B testing and conversion rate optimization techniques.
Excellent communication skills for reporting and crossfunctional collaboration.
Creative thinking and the ability to adapt to changing market dynamics.
Knowledge of SEO, SEM, social media advertising, and other digital marketing channels.
Experience with marketing automation tools is a plus.