Performance Marketing Executive - Nashik, Maharashtra, India - ViaTerra Travel Gear Pvt. Ltd.

ViaTerra Travel Gear Pvt. Ltd.
ViaTerra Travel Gear Pvt. Ltd.
Verified Company
Nashik, Maharashtra, India

3 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Key Responsibilities:


  • Manage campaign budgets, bid strategies, and targeting to drive profitable customer acquisition
  • Develop and implement testing plans to optimize campaign performance
  • Analyze campaign data to identify trends, insights, and opportunities for improvement
  • Work with the creative team or external agency to develop ad copy, landing pages, and other creative assets
  • Collaborate with crossfunctional teams, including product, analytics, and engineering, to drive continuous improvement in campaign performance
  • Stay uptodate on industry trends and best practices to ensure our marketing strategies are cuttingedge and effective
  • Build a strong Digital Marketing strategy to reach its target audience at scale to deliver growth at optimum costs.
  • Target paid channels to jumpstart growth with a handson understanding of all digital channels and platforms (like Google ads, Facebook, Instagram, YouTube, LinkedIn, etc.)
  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI, CPRs, and CAC).
  • Identify trends and insights and optimize spending and performance based on the insights.

Qualifications & Skillset Requirements

  • Bachelor's degree in Marketing, Business, or a related field
  • 23 years of experience in performance marketing, with a focus on customer acquisition and revenue growth
  • Experience with A/B testing and optimization to improve campaign performance

Job Types:
Full-time, Permanent


Salary:
₹15, ₹22,000.00 per month


Supplemental pay types:

  • Performance bonus

Experience:


  • Performance marketing: 2 years (required)
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