Marketing Executive - Greater Noida, India - Vedansh Group of Hospitals

Vedansh Group of Hospitals

Verified Company

Greater Noida, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Responsibilities:

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Brand Development:

Develop and implement comprehensive branding strategies to enhance the hospital's image and visibility.
Ensure consistent branding across all channels and materials.

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Patient Engagement:

Design and execute patient engagement programs to enhance the overall patient experience.
Develop and implement initiatives that foster positive patient interactions and loyalty.

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Referral Marketing:

Create and execute referral marketing programs to drive patient referrals from healthcare professionals, physicians, and other stakeholders.
Build and maintain relationships with external partners to increase referral networks.

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Content Creation:

Generate engaging and informative content for various platforms, including social media, newsletters, and the hospital website.
Collaborate with the marketing team to create compelling and relevant content.

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Digital Marketing:

Leverage digital marketing channels to reach target audiences and promote the hospital's services.
Monitor and analyze the performance of digital marketing campaigns, adjusting strategies as needed.

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Event Planning:

Plan and coordinate hospital events, seminars, and workshops to promote awareness and engagement.
Collaborate with internal teams and external partners to ensure successful event execution.

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Data Analysis and Reporting:

Utilize data analytics tools to measure the effectiveness of branding and marketing initiatives.
Prepare regular reports on key performance indicators and make datadriven recommendations.

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Community Outreach:

Engage with the local community to build positive relationships and promote the hospital's services.
Represent the hospital at community events and participate in outreach activities.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
12 years of experience in branding, patient engagement, and referral marketing within the healthcare industry.
Strong creative and strategic thinking skills.
Excellent communication and interpersonal skills.
Proficiency in digital marketing tools and platforms.
Ability to analyze data and make informed decisions.
Previous experience in event planning and community outreach is a plus.

Salary:
₹25, ₹30,000.00 per month

Schedule: