Avp - Brand & Marketing - Gurgaon, India - Otipy

Otipy

Verified Company

Gurgaon, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Leadership:

Thought leadership and strategic direction for both short term and long term based on the vision.
Define the value proposition in consultation with the product team for each of the brands and their positioning.
Build and maintain leadership of EFL brands in their respective categories.

Consumer Insights:

Market Research, primary/secondary with segments of customers and trade to develop customer insights and behavior trends.
Seek Inputs from Consumers and integrate with product development, market
segmentation and pricing.
Understand the consumer demographics and differentiation for each of the product lines. Develop analytics and insights for more powerful decision making.
Conduct focused group discussions and research groups to understand the connect with the brand.
Sharpen the product proposition and brand promise to the respective consumer cohorts.
Brand Strategy and Communication Development
To build brand visibility of corresponding brand reflecting the brand values across mediums.
Positioning of the brand and develop Digital, PR, initiatives to project the brand in accordance with the same.
Brand awareness and stickiness with the brand by defining its salience.
Develop brand guidelines and brand language.
Conducting various brand awareness programs & promotions across trade channels

Marketing Initiatives:

To develop an integrated marketing strategy including the marketing plan, media mix, budget, etc.
Initiatives to connect with the customer base and consumer engagement through marketing communication.
Initiatives to increase top line and maximize profitability.
Work with Digital teams to drive Digital marketing initiatives across digital platforms to improve visibility and engagement with customers.
Work with Digital Team to plot strategies around Influencer marketing, YouTube, Instagram, other mediums.

Media Planning Efficiency Management:

New Campaign design and campaign management. Work with the agencies to define the Media Planning strategy and Media budgets.
Coordinate with the media planning agency on mass media plan to get maximum ROI.
Management of Budgets and cost effectiveness
Seeking new and innovative/cost effective methods to strengthen the brand message and communication.
Management of budgets and allocation of budgets with focus on ROI maximization.

Performance Tracking and Reporting:

Develop metrics and tracking mechanisms to assess the effectiveness of marketing initiatives and overall brand performance.
Provide regular reports and insights to senior management, highlighting key achievements, challenges, and recommendations for improvement.

Work Experience: