Paid Ads Executive - Bengaluru, India - Sprinto

Sprinto

Verified Company

Bengaluru, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Sprinto is a leading platform that automates Security compliance & works with any cloud setup, and helps monitor entity-level risks and controls from a single dashboard. By raising the bar on security, Sprinto ensures compliance, healthy operational practices, and the ability to grow and scale with unwavering confidence. We are a team of

100+ employees & more than

400+ customers across

25+ countries. We are funded by top investment partners & have raised

11.5M

USD.

The Role
We are looking for a highly-driven and motivated Performance Marketing Executive to join our team.

If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you The ideal person for this role has a vast understanding of social media performance marketing and thrives in a fast-paced and dynamic work environment.

Responsibilities:

Managing daytoday ad operations for paid marketing accounts including crossplatform data analysis, bid optimization, adcopy optimization, keyword optimization (including search term addition/negation, match types, labels and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking etc.
Going above and beyond ad platforms to cover activities like doing cross platform optimization keeping growth and ROI in check, with CRO responsibilities around experimenting with high converting campaign structure, understanding what makes and eventually creating highconverting landing page and ad copies basis customer behavior analysis
Ensuring timely audits of all operations including weekly, monthly and quarterly checklists and maintaining customer/prospect match lists on all platforms
Keeping a check on the entire user journey after conversion in ad platform to their opportunity creation and closing and retention to ensure all data hygiene is in place and to see their lifetime value and optimizing accordingly

Requirements:

You have 2 to 4 years of performance marketing experience, preferably in SaaS domain, of managing search and display campaigns across various platforms like google ads, microsoft ads, facebook ads, linkedin ads.
You have built, run and optimized B2B campaigns for a minimum monthly ad spends of USD 20K primarily for an international target audience
You have run campaigns catering to a variety of business and marketing objectives including lead generation, brand awareness and user engagement with strong focus on maximizing ROI through continuous optimization and regular feedback with key stakeholders
You live and breathe numbers and are fanatical about understanding how multichannel revenue attribution works including experience of working with tools like Excel, Google Sheets, and Google Analytics.
You understand MQLs, SALs, SQLs in context of a B2B company and can work with sales and customer success teams to design campaigns to best serve their needs
Should be familiar with Google ads editor

Benefits: