Digital Marketing Executive - Kolkata, West Bengal, India - Ecotence

Ecotence
Ecotence
Verified Company
Kolkata, West Bengal, India

2 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Responsibilities:


  • Develop social media campaigns and define their KPIs: Objectives, audience segments, ads, and events creation.
  • Run ads campaign(on
    LinkedIn, google ads, Facebook), and will be
responsible for improving Performance Metrics (clicks, Impressions, user-driven actions),

  • He/ she will be a part of programmatic advertising strategy, and involved in the process of
lead capture/ qualified leads,

  • Increase the market visibility of the company on internet.
  • Design, build and maintain social Media campaigns
  • Utilize various SEO tools and platforms to monitor and improve website performance, conduct competitor research, and track keyword rankings.
  • Daily execution in SEO, onpage and offpage optimization, and client coordination.
  • Perform keyword research and analysis to discover highvalue keywords and search trends that align with client objectives.
  • Conduct indepth SEO audits of clients' websites, identify areas for improvement, and provide preanalysis reports outlining recommended strategies.
  • Plans, executes, and measures experiments and conversion tests.
  • Daily interaction with the clients.
  • Able to create marketing strategy
  • Evaluates emerging technologies.

Requirements:


  • Bachelor's or master's degree in marketing or a related field,
  • Preferred 1 year working experience in digital marketing,
  • Excellent communication and writing skills
  • Must have well versed in social media handling viz., Linkedin, Twitter, Facebook, Instagram
  • Ability to work independently and meet deadlines
  • Preferred familiarity with content management systems (CMS) such as WordPress.
  • Preferred experience in optimizing landing pages and user funnels,
  • Working knowledge of HTML, CSS, and JavaScript development and constraints,
  • Proficient in marketing research and statistical analysis.

Job Types:
Full-time, Permanent


Salary:
₹12, ₹40,000.00 per month


Benefits:


  • Cell phone reimbursement
  • Provident Fund

Schedule:

  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Performance bonus

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