Associate - SEO - Chennai, Tamil Nadu, India - AstraZeneca

AstraZeneca

Verified Company

Chennai, Tamil Nadu, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Title - Associate - SEO

Career Level - C2

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease.

But we're more than one of the world's leading pharmaceutical companies. At AstraZeneca we're dedicated to being a Great Place to Work.

Who we are:

The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services.

We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines.

We aim to do this by freeing up time, freeing up money, protecting AZ's value and providing new capabilities.

What we do:

A trusted partner to the business, we're on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we're reimagining how we work.

Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

How we do it:

Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

Why we love it:

As a growing multinational company, there's so much potential to develop. Embrace opportunities at a global business that's facing new and varied challenges. This is the place to build an exemplary, international CV.
A fun place to be, we're creating community hubs that build partnerships, not just working relationships.
We're on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.
We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process making it easier to get vital repeatable services done for our patients, for our customers, for our teams.
We focus on providing exceptional value that contributes to our company's success and future by freeing up the business (our customers) to push the boundaries of science to deliver lifechanging medicines for patients. With the accomplishments, commitment and passion that you bring, I'm excited about what we will achieve together towards realizing AstraZeneca's bold ambition.

ABOUT THE ROLE
The SEO Analyst is responsible for implementing SEO factors for the brand websites.

The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of brand campaigns.

SEO Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website.

To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

Role and Responsibilities

Passion for Organic SEO and Internet Marketing
Conduct keyword research using various tools (like Keyword Planner, SEMrush and BrightEdge)
Outstanding ability to think creatively, and identify and resolve problems
Google Tag Manager (gtm) knowledge is mandatory
Attention to detail and the ability to effectively multitask in a deadlinedriven atmosphere
Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
Track important SEO metrics including organic traffic, conversion rates and time spent on page
Report on performance metrics comparing them to our SEO goals and benchmarking data
Monitor the website regularly
Knowledge in website crawling, audit and other SEO tools
Stay uptodate with organic SEO marketing trends and strategies to keep us ahead, including updates to search engines and automation

Essential Skills and experience

Bachelor's Degree preferred in Computer Science or Quantitative Studies
At least 5+ years of experience in Organic Search and having an Analytical sense to be able to drive datadriven projects for SEO growth.
Driven SEO for multilingual websites
Work experience as an SEO Analyst or similar digital marketing role
Expertise in Adobe Analytics/ Google Analytics
Experience with Search Organic & Paid advertising
Proficiency on XL, PPT, Word will add more value
Understanding of ranking factors and search engine optimization practices
Knowledge on pharma SEO will add more advantages
Strong analytical skills
Excellent written and verbal communication skills required

WHY JOIN US?
We're a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak b