Account Based Marketing I 9 to 12 Years I Mumbai - Capgemini

Capgemini

Verified Company

Mumbai, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Ability to design "end-to-end digital marketing campaign journeys" and bringing them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses.

Create, execute, and manage paid media campaigns across different channels, including but not limited to the display, search, paid social media (LinkedIn), industry.
Provide offshore support and project management for various account initiatives postvisual identity creation such as ABM campaign strategy and development, Stakeholder Analysis Management, client micro site creation, Web services, offshore event support but not limited to these.
Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability to win.
Oversee and organize events (virtual and inperson) that will make an impact to a target audience. Ensure events are successful and costeffective, paying attention to budget and time constraints.
Track, measure, and report on all ABM activity based on Sales KPIs and success.

Primary Skills:

Understand sales processes and objectives of the accounts and work closely to define fitting marketing program to achieve their goals and grow their business.
Analyze account strategy, set up marketing plan working closely with the onshore marketing leads and account teams to identify marketing tactics to provide proactive, structured, longterm strategic marketing support.

Secondary Skills:

To support the creation and promotion of a set of ABM best practices, skills and inabox solutions to support account teams.
Create and nurture a highperformance offshore production team (design, web, communications, digital) of skilled resources dedicated.