Description
c
TSO
Grade:
- JM2
Qualification: - Graduate + MBA (Optional)
Age:
Yrs
Experience:
years of Experience
Sr No
Key deliverables:
1
Monthly Target Achievment:
Field Execution
- Drive Primary, Secondary, coverage & distribution targets
- Driving of Programs Bandhan, Mera,Super Mera & Umang outlet level planning and executing the weekly basis
- Execution of New Product
- Execution of Marico Trade Program
- Merchandising
- On Job Training to DSR's especially on NPD Brands
2
DD Management
- DD Appointment and Removal as per Norms
- Motivation of DD Ensure Healthy ROI Earning, Increasing involvement of by Recognition Programme such as Udaan, Food Safety Certifications etc.
- DD s claims and Reconciliation
- Timely submission of Claims, Hard Copies, Audit, Mi-Net entry as per co. norms
- Maintenance of Inventory at Distributor Point
- Closing Stock as per Norms at Month End
- TMR Hard Copies collection by TSO from DD
- Review of Financial Health
- Calculate and Review DD ROI, Suggest Action plan in case of any deviation from Norms, Ensuring DD updates collections in MIDAS
- Ensuring DD Infrastructure Requirements as per Norms
- Beat Service, Delivery Units, DSR, Godown, Computer, Staff
3
DSR/Merchandiser
- DSR Interview, Selection, Induction
- Motivation of DSR
Ensure Healthy Incentive Earning:
Incentive Maximization of DSR- Reviews the respective DSR's and educate them for their Incentive earnings which they losing Brand wise achievements.
- On The Job Training to DSR's: Selling Skills, Product Knowledge, Merchandising, New Product Launch- Merchandisers Management (City - Where it is)- Raise Earning Potential4
Financial & Commercial Aspects
- ROI Calculation as per Norms
- Understand pricing cascade
- L &D Policy
- Procedure for submission and issuing of L&D claims
- DD Appointment & Separation
- Claim Management
- Timely Entry, NOC As per Norms
- Food Safety Audit
- To Ensure All aspects covered
- Program Payout at the end of Phase as per Marico Policy
5
Business Planning & Review
- Plan for Primary, Secondary, coverage & distribution targets
- Planning and offloading monthly plans, schemes, Special Agendas and incentives to DD and DSRs
- Planning Vol/ Non Vol Wise, Volume: Distributor wise, Channel Wise Planning Break Up, DSR wise
- Detailing for Focus Brands, Imp Outlet wise
- Detailing for Focus Brands,
Leading Indicator:
Distributor wise, DSR wise, Beat wise- Consider Planning Triggers like P6M - Average of Last 6 months, EC - Effective Coverage, BPD / Cumulative BPD, Relationship Program Led : Wholesale - Bandhan/ Dhoom/Mera/ S Mera/ Unnathi, TBTL / Scratch Card, Consumer Offer, Trade Offer, Micromarketing Initiatives Led- Analyse distributor wise and brand wise growths- Reviewing the performance of distributor and DSR on regular intervals - Volume, Non Volume, PDA Usage, PDA Uploads, NPLP, Channel Performance, Merchandising Scores- PJP Planning - Travel Plan - Able to Plan his travel to cover all DD and Target Offloading- Utilization of TLO's CO's effectively in our Market for Growth and Market share gain- Monitoring Channel wise performance and analyse growths for Key outlets and wholesale outlets.
- Taking responsibility of Major potential areas and keep daily track for better prospect- Keep in Mind Non Volume parameters and drive the business growths6
Reporting and Database
- Understanding of Midas and Mi Net
- Review & Report: Brand wise Target / Achievement Analysis, EC, BPD,RED, JC Review, Dead outlet report, Channel wise JC review, Outlet Performance Report, Offtake monitors of NPD, Monthly claims, Expense statement
- DSR incentive claims to come along with Dist Claims with other supporting as per incentive policy.
- TMR, JC MOR, Block 1, Block 2 and liklies
- Submission of Claim
- Entry of E
- Claims
- TSO Bluebook
- It Consists of Brand Wise Distributor wise Vol for last 3 years, Outlet
- Nos of Outlet
- Outlet listing, Top Outlet report at brand level,
- DD/DSR profile, ROI, TSO/DSR Incentive Earning Trend
- Distributor wise Bpm and Key Brands Vol Growth/Degrowth
- Channelwise Distributor wise Bpm and Key Brands Vol Growth/Degrowth
- Programmewise Distributor wise Bpm and Key Brands Vol Growth/Degrowth
- Last 2 Years Bandhan/Umang/Unnati Pivots
The positions reports into: - Area Sales Manager
Other key interfaces:
- Channel Partners
- Regional Commercial
- Depot Personnel
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