Marketing Operations Associate - Ahmedabad, India - BeYoi Wellness Pvt. Ltd.
Description
Job Title:
Marketing Operations Associate
Job Type:
Full-Time
ILEM Japan is a Wellness Company supplying conscious consumers with holistic Japanese health products and solutions that encourage intentionality in everyday life.
Reports to:
Marketing Manager
Position Summary:
We are seeking a highly motivated and detail-oriented Marketing Operations Associate to join our dynamic marketing team.
The Marketing Operations Associate will play a critical role in supporting the planning, execution, and analysis of marketing campaigns and initiatives.
This individual willResponsibilities:
Campaign Execution and Management:
- Collaborate with internal teams to develop campaign timelines, deliverables, and tracking mechanisms.
- Coordinate with external vendors and agencies to ensure the timely and accurate execution of marketing initiatives.
- Monitor campaign performance, conduct analysis, and provide recommendations for optimization.
Marketing Automation and Technology:
- Conduct regular data audits to ensure data integrity and troubleshoot any issues related to marketing systems and processes.
- Stay up to date with industry trends and best practices in marketing automation and technology.
Research, Reporting and Analytics:
- Conduct market research to gather insights on industry trends, customer preferences, and competitive landscape.
- Assist in the development of customer personas and segmentation strategies based on market research findings.
- Collect and analyse data from primary and secondary sources to support marketing decision
- Stay updated on market dynamics, competitor activities, and emerging trends to identify opportunities and inform marketing strategies.
- Collaborate with the marketing team to incorporate market research findings into campaign planning and messaging.
- Generate regular reports and dashboards to track marketing campaign performance, including key metrics, ROI, and conversion rates.
- Analyse data from various sources to identify trends, insights, and areas for improvement.
- Provide actionable recommendations based on data analysis to optimize marketing strategies and improve overall campaign effectiveness.
Cross-Functional Collaboration:
- Work closely with the marketing team to develop integrated marketing plans and ensure alignment with overall marketing objectives.
- Collaborate with the sales team to provide marketing support, including lead generation, lead nurturing, and sales enablement materials.
- Coordinate with external stakeholders, such as vendors, partners, and agencies, to ensure smooth execution of joint marketing initiatives.
- Act as a liaison between marketing and other departments to facilitate effective communication and collaboration.
Qualifications and Skills:
- Bachelor's degree in Engineering, Marketing, Business, or a related field.
- 02 years of experience in marketing operations, campaign management, or a similar role.
- Proficiency in setting up marketing automations
- Strong analytical skills with the ability to interpret and derive actionable insights from marketing data.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Knowledge of marketing analytics and reporting tools is a plus.
- Strong written and verbal communication skills, with the ability to effectively collaborate with crossfunctional teams.
- Selfmotivated and proactive, with the ability to work independently and meet deadlines.
Salary:
₹25, ₹30,000.00 per month
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)
Expected Start Date: 16/08/2023
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