Digital Marketer - Chembur, Mumbai, Maharashtra, India - GOG Analytics
Description
Job Title:
Digital Marketer
Key Responsibilities:
- Develop marketing strategies that align with the organization's business goals
- Designs, builds, and maintains our social media presence.
- Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborate with crossfunctional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Stay uptodate with emerging digital marketing trends and technologies
Qualifications:
- Bachelor's or Master's degree in marketing, communications, or related field
- 3+ years of experience in digital marketing or related field
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Strong project management skills
- Working knowledge of Designing Banners, HTML, CSS, and JavaScript development and constraints is plus
- Excellent written and verbal communication skills
Salary:
₹200, ₹360,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Schedule:
- Monday to Friday
- Weekend availability
Supplemental pay types:
- Performance bonus
Experience:
- Digital marketing: 2 years (preferred)
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