Associate- Graphic Designer I - Gurgaon, India - CashKaro

CashKaro

Verified Company

Gurgaon, India

3 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

CashKaro and EarnKaro are two of India's fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a INR crores revenue run rate, we are on track to be India's next unicorn.

Role Specifics - Day in the Life
Responsible for CashKaro's Design Language (on every platform) The core ownerships areas will be:
Design Consistency: Work with the team to create templates for different types of creative assets, and maintain the design language consistency at all times (creative assets include but not restricted to App Banners, Mailers, Landing Pages, Social Media Creatives, Performance Ads, etc)-
Functionality: To make sure every creative asset meets its functional (readability, brand visibility, visual appeal, etc) and performance objectives (Engagement, Reach, Conversion, etc)-
Quality Check: Maintain a close check on everyday creative assets on all platforms for quality assurance
2.

Implement Design with Marketing Thinking
Conceptualise, oversee, and manage the overall design requirements across the company basis marketing objectives. From initial pitch to post, steer the thinking for the brand through all digital communication channels

2. Design Thinking - Landing Pages
Creating functional as well as visually appealing landing pages that cater to marketing objectives.

CashKaro advertises several brands to its users, any landing page must showcase good reasoning through design and convince users to choose shopping a particular brand/product via CashKaro.

3. Team Management

The core ownerships areas will be:

Own building a robust team that delivers creative assets at the highest quality-
Create processes that decrease the TAT and increase efficiency-
Actively participate in the growth & upskilling of each individual in the team and instill team culture-
Manage daily briefs from different marketing teams of the company-
Create cross-department processes to help each team reach the highest efficiency & quality creative assets
4. Innovation

Help the brand evolve in its visual identity over the years, keeping in mind the mission & vision of the company.

Constantly bring new ideas to the table that will help achieve brand & performance objectives.

Bring new ways and formats of designs that will put CashKaro on a pedestal of great design amongst the Indian audience.

(E.

g:
3D, GIFs, Interactive posts/ads, typography, interactive landing pages, etc)

HOW TO ASSESS?- Examples of such creatives from current/previous organisations- Must have skills

1. Should be able to demonstrate real craft for design

2. Should showcase proper leadership skills

3. Should be a culture fit

Why Join Us
Our USPs and selling points

Start-up Environment - Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness.

Compensation & Benefits - Best-in-class salaries to highly competitive ESOPs along with a great learning work environment, we offer you a place full of opportunities to customize your career trajectory.

An Environment for Innovation - We create a culture for innovation by giving an employee the prowess to create, make and innovate.

We've got you covered - From medical insurance, and well-defined policies to flexible WFH options, and scrumptious lunch to some amazing learning and development sessions
- we've got your back

Cool Perks - Come and get to join us for in-house events, team outings, dinner catchups, and much more.