Campaign Coordinator - Gurugram, Haryana, India - EY

Verified Company

Gurugram, Haryana, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you.

And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity
The position is for a campaign executive within EY Global Delivery Services (GDS) Digital Marketing Center of Excellence (CoE).

We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The Campaign Coordinator supports several BMC Programs within a BMC function.

This role serves the objective of assisting BMC program and project leaders across both the external digital platforms including the website, social media, alumni portal, etc.

and the internal communications platforms including the intranet, newsletters and other various engagement platforms.

Your key responsibilities
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Campaign Planning and Strategy: Collaborate with the marketing team to develop campaign strategies and objectives. Translate campaign objectives into actionable activation plans.

Crossfunctional Coordination: Work closely with crossfunctional teams such as content creators, designers, and digital marketers to ensure campaign elements are aligned.
Budget Management: Manage and track campaign budgets effectively to optimize ROI. Track and report on campaign expenses.
Audience Segmentation: Identify and segment target audiences based on campaign goals. Develop personalized messaging and content for different segments.
Timeline Management: Create and manage project timelines to ensure campaign activation stays on schedule. Proactively identify and address potential delays or issues.
Testing and Optimization: Conduct A/B testing and other optimization efforts to enhance campaign performance. Analyze data to make datadriven decisions.
Reporting and Analysis: Monitor and report on campaign performance, providing insights and recommendations for improvements. Track key performance indicators (KPIs) and measure campaign ROI.
Stakeholder Communication: Regularly communicate campaign progress, results, and challenges to relevant stakeholders.

Skills and attributes for success

Project Management experience ideally professionally qualified
Affinity for digital properties including websites and social media, and preferably experience writing exclusively for these platforms
Digital campaign execution experience with focus on multichannel analytics
Technology savvy to quickly come up to speed in various marketing tools and platforms (e.g. social media scheduling platforms, SharePoint, web content management systems, data analytics, etc.)
A strong organizational, detail, and processoriented skillset is a must, in order to manage the volume and detail needed to promote worldclass content in a fastpaced environment
Be a real team player, work closely in an agile, fast paced environment and demonstrate impact
Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients' issues and agendas across sectors, service lines and geographies, globally
Help drive change, innovation, process automation and continuous improvements across the organization

To qualify for the role, you must have

A bachelor's degree
Four years' experience in campaign coordination
Excellent communication skills written, oral, presentation and engagement
Proven ability to manage complex processes and projects at a global level
High level of networking, team building and stakeholder management skills
Good analytical and critical thinking skills
Technical skills: advanced knowledge of MS Office
Strong knowledge of technology and various platforms including social media platforms, web content management platforms, data analytics, etc.

Ideally, you'll also have
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B2B marketing skills, with experience in professional services or similar industries:

Marketing measurement and analytics knowledge

Technologies and tools

MS Office
Data analytics (Google Analytics, Adobe Analytics)
Social media aggregator tools (Sprinkler, Hootsuite)
Data visualization
Search Marketing (SEO, Google AdWords)

What we offer
**EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations - Argentina, China, Ind