Digital Sales Executive - Mumbai, India - Cathay Pacific

Cathay Pacific

Verified Company

Mumbai, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

DGT - Digital

Mumbai, India
Cathay Pacific
Application Deadline

23 Aug 2023

Company Description

Let your passion fly We're proud to be one of the world's leading airlines.

Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that's straight from the heart.

All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best.

Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won't be your last. It could take you anywhere.

Join us and discover just how far you can go

Role Introduction

To ensure the airline's direct digital channels have a competitive presence in the market, maximising online traffic and revenue generation.

To manage the website(s), updating content to be locally suitable, drive local campaigns and conduct analytics to further optimise results.

Key Responsibilities

Website Content and Communication

Manage the retailing of air and nonair offers across the web and mobile platforms, driving channel exclusive offers where appropriate
Help to uphold the quality of content published across the Cathay Pacific digital channels, including brand, tone of voice, grammar and imagery
Master the content management system (Adobe Experience Manager) and support the publishing of quality content with good speed to market
Help to ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
Coordinate with Head office and out ports for any activity on the Digital channel
Coordinate with the Lifestyle & Marketing department for managing offers, webpages, products and newsletter creation like Shortlist.

Digital Promotions and Campaigns

Work closely with the Digital Sales Operation Manager, Lifestyle Business Development, and Marketing Teams to execute and drive campaigns
Build landing page for campaigns, including banner set up, web optimisation, and web experience
Support local sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate

Database Management

Analytics

Use web analytics (Adobe Analytics) to measure performance, identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
Systematic analytics and reporting on website specific data to provide recommendations for enhancements

Search Engine Marketing and Search Engine Optimisation

Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation
Consult on regional performance of SEO (for alwayson marketing)

Benchmarking

Help conduct competitor analysis of web experience and ensure digital channel experience is competitive
Actively share learning and best practice with other local team and leverage work done by other Outports when fit for purpose
Monitor marketing strategies used by competitors and industry leaders

Retailing Tools and Platforms

Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training

E&A

Emergency and Accident and Crisis Response responsibilities as required

Requirements:

Academic Qualifications

Tertiary education qualification

Knowledge, Skills, Training and Experience

Two years' experience in a similar role is preferable
A solid understanding of how the internet works, preferably with a junior developer or similar IT training/experience
Experience of working in a similar digital or ecommerce role
A demonstrable passion for digital and commerce
Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice
Strong numeracy skills and experience of working with data to tell a story
Familiarity with digital tools including Adobe Experience Manager, Adobe Analytics and Salesforce Marketing Cloud.
Ability to manage multiple projects simultaneously and prioritize tasks.
Adapts to and embraces constant change

Benefits:

Personal & Application Information

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer