Paid Ads Executive - Pune, India - OneZeroEight Brandcomm
3 weeks ago
Description
Job Overview:
As a Paid Ad Specialist at OneZeroEight Brandcomm, your role extends beyond managing online ads.
You will be at the forefront of planning and executing result-driven paid media projects, contributing significantly to the company's growth through innovative advertising strategies.
Responsibilities:
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Strategic Campaigns:Design, execute, and maintain ROI-focused targeted ad campaigns that drive business growth.
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Market Analysis:Conduct comprehensive trend analysis and explore targeting options to ensure campaigns stay ahead of the curve.
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Continuous Optimization:Continually optimize campaign components, including keyword strategy, ad copy, bid prices, cost metrics, and audience targeting.
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Compelling Copy:Craft compelling ad copy that prioritizes conversions and engagement.
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Campaign Enhancement:Optimize existing ad campaigns to improve performance and efficiency.
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E-Commerce Expertise:Utilize knowledge of Amazon Ads, Flipkart Ads, and other E-Commerce platforms to run effective ad campaigns.
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Testing Excellence:Actively measure and execute A/B split testing to ensure optimal campaign performance.
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Performance Insights: Analyze campaign performance and compile monthly reports, offering key takeaways and actionable suggestions.
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Client Collaboration:Recommend and collaborate with clients and the marketing team on content and landing page creation to enhance campaign performance.
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Tracking Mastery:Set up conversion tracking and retargeting pixels for comprehensive campaign analysis.
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Industry Awareness:Stay updated on the latest advertising trends and incorporate them into strategies.
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Programmatic Proficiency:Experience with Programmatic Advertising is considered a plus.
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Analytical Tools:Utilize analytics tools such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking.
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Team Collaboration:Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
Preferred Qualifications:
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Self-Driven:A self-starter with a strong work ethic and a forward-thinking mindset.
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Paid Media Experience:A minimum of 1-2 years of hands-on experience in paid media management.
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Certification:Meta/Blueprint certification is preferred.
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Communication:Excellent written and verbal communication skills.
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Creative Writing: Strong creative writing skills to craft compelling ad copy.
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Organization:Highly organized with the ability to multitask and manage multiple tasks and projects simultaneously.
Ready to take your career to the next level in the world of paid advertising? Join us at OneZeroEight Brandcomm, where innovation meets results.
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