Digital Marketing Executive - Pune, Maharashtra, India - TriEdge Solutions

TriEdge Solutions
TriEdge Solutions
Verified Company
Pune, Maharashtra, India

4 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Position:

  • Digital Marketing Executive

Location:
Pune


Job Role:


A Digital Marketing Executive plays a crucial role in the implementation and execution of digital marketing strategies to promote a company's products or services.

Here are key responsibilities for a Digital Marketing Executive:

-
Digital Campaign Execution:


  • Ensure campaigns align with overall marketing objectives and target audience.
-
Social Media Management:


  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Create and curate content, schedule posts, and monitor social media platforms.
-
SEO and SEM:


  • Implement onpage and offpage SEO strategies to improve search engine rankings.
  • Manage and optimize paid advertising campaigns (SEM) on platforms like Google Ads.
-
Content Creation:


  • Generate engaging and relevant content for various digital channels, including blogs, website pages, and social media.
  • Collaborate with content creators and designers to produce multimedia content.
-
Analytics and Reporting:


  • Use analytics tools (e.g., Google Analytics) to monitor and analyze the performance of digital marketing campaigns.
  • Provide regular reports on key performance indicators (KPIs) and insights for optimization.
-
Website Management:


  • Collaborate with web developers to ensure the website is optimized for user experience and conversions.
  • Monitor website performance and implement improvements.
-
Lead Generation:


  • Implement strategies to generate leads through digital channels.
  • Collaborate with sales teams to ensure effective lead management and nurturing.
-
Online Advertising:


  • Plan and execute online advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
  • Monitor and optimize ad performance based on key metrics.
-
Social Listening:


  • Monitor social media channels for brand mentions, industry trends, and customer feedback.
  • Use insights from social listening to inform marketing strategies.
-
Community Building:


  • Build and manage online communities related to the brand or industry.
  • Foster engagement and conversation within these communities.
-
Influencer Marketing:


  • Identify and collaborate with influencers and industry partners to amplify brand reach.
  • Develop and maintain relationships with influencers.
-
Customer Relationship Management (CRM):


  • Utilize CRM tools to manage customer data and personalize marketing efforts.
  • Implement targeted marketing campaigns based on customer segments.
-
A/B Testing:


  • Conduct A/B testing on various elements of digital campaigns to optimize performance.
  • Iterate on strategies based on testing results.
-
Trend Monitoring:


  • Stay informed about digital marketing trends, emerging technologies, and industry best practices.
  • Implement innovative strategies to stay competitive.
-
Compliance:


  • Ensure that all digital marketing activities comply with legal and ethical standards.
  • Stay updated on data protection and privacy regulations.


A Digital Marketing Executive is responsible for executing digital marketing initiatives to achieve organizational goals, drive brand awareness, and engage the target audience effectively.

Adaptability, analytical skills, and a good understanding of digital marketing tools and platforms are essential for success in this role.

Graduates to apply.


Salary:
₹17, ₹25,000.00 per month


Benefits:


  • Cell phone reimbursement

Schedule:

  • Day shift

Supplemental pay types:

  • Performance bonus

Work Location:
In person
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