Sme - Trade Marketing - Mumbai, India - Tata Play Fiber

Tata Play Fiber
Tata Play Fiber
Verified Company
Mumbai, India

3 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Information:

Industry

  • Internet ServicesCity
  • MumbaiState/Province
  • MaharashtraCountry
  • IndiaZip/Postal Code

JOB PURPOSE


Responsible for the strategic design, implementation, and management of a range of on-line & off-line communication strategies, to promote the value of TPF.

This will be achieved through a combination of corporate communications and e-marketing communication strategies.


DUTIES AND RESPONSIBILITIES

  • Develop communications campaign for promotion and dissemination of corporate and marketing content
  • Develop corporate promotions and communications campaign liaising with other departments and the Management Team.
  • Manage Sales team pan India and drive capability
  • Drive marketing value by working with sales channels through
  • Understanding channel construct
  • Understanding sales and brand drivers in different channels
  • Reach and Visibility
  • Working closely with Customer marketing on execution of branding, BTL etc
  • Drive product launches and product experience at the ground level to initiate customers to try and buy our products and services
  • Be a strong custodian of GST messaging and drive its awareness and adoption with partners, customers, prospects and influencers
  • Establish metrics and objectives for measuring visibility and trials
  • Take Custody of Marketing initiatives for the zone and align marketing initiatives to the overall business strategies
  • Be a strong custodian to drive and share market insights and ground realities with key stakeholders like partners, customers, prospects, Associations, influencers etc
  • Customer experience across channels to build delight
  • Understand business objectives, go-to-market approach and use this insight to build and execute marketing plans and strategies focused on customer engagements to complement these.
  • Planning and execution of loyalty programs for Trade partners/FOS and aligning them to business goals.
  • Supporting Brand and Digital Channel in operationalising Digital Marcomm elements
  • Developing and executing Giveaways & Merchandise for the team
  • Creating & Monitoring Building level Launch programs along with the field team
  • Marcomm Budget planning & management

Policy and Process Compliance

  • Safeguard the organization's processes and policies.
  • Strict adherence to SOP and the defined processes
  • Encourage consistent and continuous compliance is followed by all employees and vendors with safety and regulatory requirements, standards and protocols
  • Confirm your actions are compliant as per Information Security Policy

DIRECT REPORTS
None


Requirements:


EXPERIENCE REQUIREMENTS

  • 15 Years

EDUCATION REQUIREMENTS
Bachelors/ Masters 8 years+ experience in Marcomm/ Operations/ Trade Marketing


REQUIRED SKILLS

  • Strategic execution and planning, governance, driving organizational change, enterprise risk mitigation, policy advocacy with regulators
  • Experience of P&L management
  • Team Management and coaching (direct and virtual) and key stakeholder management
  • C-Level customer relationship management with sales experience and preferred experience
with start-up ecosystem
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